Nellie Andreeva

In CBS TV Distribution‘s first major move under the new regime, the company is launching Serch, a syndicated daytime hourlong talk show hosted by one of the first white rappers who has been performing under the name MC Serch. (watch music video below) The show will begin a four-week test run on Tribune stations in eight markets, including New York and Los Angeles, on January 6, 2014. This is the first time the Tribune stations are participating in such a trial run, a practice introduced by the Fox stations, which try out new syndicated talk shows for six weeks in the summer. Serch extends the relationship between CDT and Tribune who are partnered on two new syndicated shows this fall, Arsenio and The Test.

ABC News veteran Ethan Nelson will serve as executive producer of the New York-based Serch, which will feature real people with real issues, relying on host Serch to use his street smarts and unconventional background to help guests grapple with and resolve their problems. “Serch has such an interesting, unique life story that makes him relatable to a wide audience,” CDT’s EVP Maureen FitzPatrick said. “He connects with different communities, has a message to share about taking personal responsibility for your life choices and is on a mission to help people change their lives.” Added Tribune’s Sean Compton, “Serch is a natural fit for Tribune’s daytime lineup and through our strong partnership with CBS Television Distribution, we are confident we will build a successful talk franchise.” Serch will get a test run on the following Tribune stations: WPIX, New York; KTLA, Los Angeles; WPHL, Philadelphia; KDAF, Dallas; WDCW, Washington DC; WSFL, Miami; WXIN, Indianapolis; and KSWB, San Diego.

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