Looks like Matt Damon, Larry David and Kevin Costner made up a winning team for the 2013 Rich Eisen Kickoff Special on NFL Network this week. With the three actors talking film, football and the upcoming NFL season, the September 3rd 30-minute special was up significantly in both demos and viewership from its one-hour show on September 6, 2012. The 10:30 PM Kickoff Special from the NFL GameDay Morning host saw a 128% rise among adults 18-49 and a 42% rise among adults 25-54 with 132,000 and 111,000 viewers in the key demos respectively. Last year’s special had Erin Andrews, Olympian Ryan Lochte, Hank Azaria, Seattle Seahawk Russell Wilson and Atlanta Falcon Tony Gonzalez as guests. Overall viewership was also up double digits with a 29% rise to 229,000 this year from 2012’s 177,000.That result makes this week’s Rich Eisen Kickoff Special the sixth most watched special on NFL Network this year after their Schedule Release, Free Agents and Super Bowl specials.
That isn’t the only high number for the host of late. Eisen, who was NFL Network’s first on-air hire back in July 2003, saw his podcast passed 10 million downloads last month with the show with the Curb Your Enthusiasm star. Eisen launched the NFL.com podcast back in 2010 and has seen a bevy of big Hollywood names like David, Damon and Costner as well as Will Ferrell, Mark Wahlberg and Steven Soderbergh among others use the show and the specials as a promotion platform to reach one of the most powerful audiences out there – football fans. Rich Eisen is repped by CAA.
Deadline's Dominic Patten - tip him here.