Sony Pictures said today it is re-releasing the Sony/Columbia raunch comedy in about 2000 theaters beginning Friday. The ensemble comedy about what happens to six pals trapped in a house as the apocalypse begins outside stars James Franco, Jonah Hill, Seth Rogen, Jay Baruchel, Danny McBride, Craig Robinson, Michael Cera and Emma Watson and has grossed $96.8 million to date at the domestic box office since it bowed June 14 opposite Man Of Steel. This Is The End was marketed squarely at a young adult male audience and was situated on the release schedule to counterprogram the Superman pic. “This Is The End really struck a chord with comedy moviegoers this summer”, said Rory Bruer, president of Worldwide Distribution for Sony Pictures, in the release announcing the plans. “For everyone who didn’t get a chance to see it — or saw it and loved it and wants to see it again on the big screen — we are thrilled to have it back in theaters.” Rogen and Evan Goldberg directed their screenplay and produced with James Weaver.For more estimates listed by title, see box office results here...
By THE DEADLINE TEAM | Tuesday September 3, 2013 @ 9:53am PDTTags: Box Office, James Franco, Sony Pictures, This Is The End
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