BREAKING… The former AMPAS President today was appointed to the new LA Film Czar post by Mayor Eric Garcetti. The announcement of Tom Sherak‘s immediate appointment to the $1 a year position comes close to the 100 day deadline Garcetti gave himself to find someone to lead the effort to halt runaway production and work with the industry soon after being sworn into office in late June. “Tom will lead our campaign for production incentives in Sacramento and is empowered to work across city departments to make L.A. the best possible location for production,” the LA Mayor said in a statement Thursday. The appointment of the former Academy chief and Fox exec comes just hours after Garcetti told delegates at SAG-AFTRA’s national convention that he intended “to make sure we bring production back to LA” at a reception on Wednesday night. “The entertainment industry has a true champion in Mayor Garcetti, and I’m honored to work with him to make sure L.A. is always the entertainment capital of the world,” said Sherak today of the SAG-AFTRA card-carry politician. Having said that, Sherak, who was AMPAS President from 2009 to 2012, will have an uphill battle with getting more money or tax credits out of Sacramento for LA. Gov. Jerry Brown has shown little appetite for increasing the state’s $100 million annual TV/Film tax credit program since signing the latest two-year extension on it back in the summer of 2012On the other hand, film and TV production in LA is on the rise. A second quarter report by FilmLA in early July had on-location production up 8.6% over the same period last year. That came after a June report by the non-profit permitting group had pilot production in LA up for the 2012-2013 season, though the region’s market share hit near record lows.

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