It was the battle of the American Idol alumni last night and Simon Cowell took Ryan Seacrest down. Beyond that, host Seacrest was probably just glad that a $2.6 million winner was declared on The Million Second Quiz (1.4/4) and the show’s time was up after 11 days. And compared to the week before and the night before, MSQ ended up. The live multi-night multi-platform ratings flop came to an end last night with a two-hour show that rose 27% from both its September 18 and its September 12 show last week. In preliminary numbers, Thursday’s result was the best the limp MSQ has done in since its second night on September 10. As an additional programing note, the Kansas City Chiefs match-up with the Philadelphia Eagles was shown on NBC’s KC affiliate and by an ABC station in the City of Brotherly Love so expect an adjustment in the final numbers later today. With those inflations likely going down, there’s going to be a lot of ground to cover. With The Big Bang Theory and Two and A Half Men encores double shots the top four rated shows of the night, CBS won Wednesday with a 1.6/5 among adults 18-49 and in 6.7220 million in total viewers.
With a former contestant auditioning anew and a tragedy turned into song, Week two of Season 3 of Cowell’s The X-Factor (1.9/6) saw the Fox show whoop MSQ by a 58% margin among adults 18-49 in their crossover 8 PM to 9 PM hour. Hour-to-hour with last week’s two-hour show, the one-hour X-Factor last night dipped 5% in the 8 PM to 9 PM slot. That result is an all-time series low for X-Factor among the demo and viewership with 4.46 million watching last night. Having said that, Fox projects that Thursday’s X-Factor will rise 20% to 25% to a 2.3 to 2.4 rating once the Live+7 numbers come in.
At 10 PM, NBC aired Valerie’s Story: A Meredith Viera Special(1.0/3) after MSQ’s finale. The one-hour documentary saw the former Today co-host talk with the Rhoda star and Dancing With The Stars contestant about her battle with cancer and her career history.
The season finale of Wipeout (1.2/4) was ABC’s only original of the night. Up 9% from its September 5 two-hour show, the one-hour obstacle course reality episode last night held even with its last finale on September 20, 2012 among the demo and up 13% in viewership to
The CW was all repeats on Thursday.
Deadline's Dominic Patten - tip him here.