Putting its stamp of approval on streaming, the British Film Institute is getting into the VOD business. Its new BFI Player will offer both day-and-date releases and a selection of the vast archives at its disposal. Seven channels will showcase different themes including the best of British cinema, Edwardian Britain, gothic films, cult cinema, Sight and Sound’s greatest hits and movies about moviemaking. The service is available across the UK from October 9th with playback available to computers and tablets. The offer is a mix of free and PPV and will be expanded with new content partners in a phase two effort in early 2014. The first day-and-date releases are Directors’ Fortnight title The Selfish Giant on October 25th and the BFI restoration of The Epic Of Everest, which is debuting at the London Film Festival, on October 18th. The latter is a record of the doomed 3rd expedition of George Mallory and Andrew Irvine in 1924 and is considered to be a treasure of the BFI national film archive. Here’s a look: