Hong Kong Disneyland’s ticket counter hasn’t exactly been the happiest place on Earth since the park opened in 2005. But Disney is reaching into its $4B bag of Marvel tricks in an effort to juice attendance: An Iron Man-themed thrill ride, shopping area and photo pavilion will open at HK Dis –which turned it meager first profit this year — in late 2016, The New York Times reports. Inspired by the $121M success of Iron Man 3 in China this year, it will be Disney’s first ride based on a Marvel property since it acquired the company in 2009. “It’s important for us to have a story for our Hong Kong guests, a little bit of bragging rights that they have something that nobody else has,” said Bill Ernest, the president of Disney’s theme parks in Asia, told the Times. The attraction will arrive more than a year after the planned opening of Disney’s multibillion-dollar park in Shanghai, its first on the Chinese mainland, and the company is counting on both parks thriving to achieve its corporate goals in the country.

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