Nellie Andreeva

20th Century Fox TV’s cable division Fox 21 has made a first-look deal with Michael London‘s Groundswell Prods. Under the pact, London will develop and produce projects targeted for cable alongside Groundswell President of Production Janice Williams and Director of Development Shary Shirazi. This represents a rare pod deal with a non-writing producer for Fox 21, which reached out to London after finding out that the Sideways Oscar nominee was interested in a TV studio deal. “He is a perfect example of what we try to do here,” Fox 21 president Bert Salke said. “As a producer, he has a phenomenal taste and works with the best writers, creators and directors in town while maintaining a status of being cutting edge, eager and hungry.”

Groundswell is in production on the Amazon comedy pilot Betas — which was picked up to series — and has sold three broadcast projects this season: the Oliver Sacks’ drama Sparks at NBC and 20th TV; Ze, for the CW and CBS Studios; and Astronaut Wives Club for ABC and ABC Studios. Additionally the company is developing a series adaptation of Jennifer Egan’s Pulitzer Prize-winning novel A Visit From The Goon Squad. On the feature side, Groundswell — repped by repped by WME and Michael Schenkman — recently attached Bryan Cranston to star in Trumbo, a drama about the Hollywood blacklist to be directed by Jay Roach.

Related: CW Developing Drama About Transgender Teen From Michael London

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