The American Comedy Awards lives again. NBC announced today it will revive the franchise created by George Schlatter in the late ’80s. Competitors began snarking that it’s likely to be the only funny TV hit NBC has on all season, which is just cold — NBC’s not having such a great season in primetime with comedy so far, it’s true (though it’s having a fine time with football, The Voice, The Blacklist, etc.). Getting back to the American Comedy Awards, the franchise aired for many years on broadcast TV — ABC had it a while, Fox appears to have taken a quick stab, causing the franchise to bleed in the ratings. It moved to Comedy Central for one year and was laid to rest in ’01. Now back, and on NBC, it will be produced by Don Mischer Prods., with Mischer — whose credits include the Academy Awards, the Primetime Emmys, the Super Bowl halftime show and the Olympics Opening Ceremony – exec producing, as are Charlie Haykel and Juliane Hare. NBC said it will relaunch in May.
“We all love a good laugh and the American Comedy Awards will be full of gut-busting material from the best comedians in our business,” Paul Telegdy, President of Alternative and Late Night Programming at NBC Entertainment, said in today’s announcement. “With creative genius Don Mischer at the helm, get ready for a night of great hilarity. No joke,” he added. Seriously.