Nellie Andreeva

Here is some good news for the broadcast networks — viewers are not abandoning broadcast, they are just taking their sweet time watching the shows. The Live+7 ratings for premiere week came out today, and it painted a pretty good picture — all nets were up or flat vs. last fall. Compare that with the Live+Same Date ratings for the opening week of the season where only ABC and NBC were up in adults 18-49 and only NBC up in total viewers, while everyone else was down. The turnaround was biggest for Fox, which went from being down 15% year-to-year in 18-49 and down 13% in total viewers in Live+SD to +9% and +7%, respectively. It was fueled by freshman Sleepy Hollow (5.3 18-49 rating), which posted the biggest percentage Live+7 gain in adults 18-49 (70%) and tied CBS’ The Big Bang Theory for the second biggest absolute gain (2.2 rating). That was still good enough for Fox to rank fourth among the Big 4 networks (2.9, 7.5 million total viewers). NBC (3.8, up 6%; 11.5 million, up 17%) remained the leader in 18-49, paced by the premiere of The Blacklist (5.5, up 43%). CBS was still No.1 in total viewers (13 million, up 1%) and moved up from third to second in 18-49 (3.1, nc). Its top performer was the hourlong Big Bang Theory (7.8 in 18-49, up 40%), the highest rated program of premiere week in 18-49. CBS also claimed the most watched program, NCIS, 24.7 million, followed closely by Big Bang (24.2 million). ABC (3.0, up 7%; 7.9 million, -1%) was No.4 in 18-49 but claimed 3 of the Top 5 programs in absolute 18-49 gain: No.1, Marvel’s Agents of S.H.I.E.L.D. (7.0, up 2.3), No.4, Modern Family (6.2, up 2.1), and No.5, Grey’s Anatomy (5.1, up 1.7). While the networks’ Live+7 gains are all good for bragging rights, the networks still don’t have a way of monetizing viewing outside of the Live+3 window. Here are network rankings and a full list of all programs’ Live+7 18-49 performance:

Networks:

A18-49

13-14 12-13

NBC   3.8     3.6    +6

CBS   3.1     3.1     nc

ABC   3.0     2.8     +7

FOX   2.9     2.7     +7

Total Viewers

CBS 12.98  12.83  +1%

NBC 11.51   9.87   +17

ABC  9.72    9.79   -1%

FOX  7.53    6.93   +9

 

Programs:

TELECASTS ORIG

 

 

 

Live+SD US AA%

Live+7 US AA%

 +7 minus SD Contribution

L+SD to L+7 Increase

MARVEL AGENTS S.H.I.E.L.D ABC

4.7

7.0

2.3

49%

BIG BANG THEORY, THE CBS

5.5

7.8

2.2

40%

SLEEPY HOLLOW FOX

3.1

5.3

2.2

70%

MODERN FAMILY ABC

4.1

6.2

2.1

50%

GREY’S ANATOMY ABC

3.4

5.1

1.7

51%

BLACKLIST NBC

3.8

5.5

1.7

43%

CRAZY ONES, THE CBS

3.9

5.4

1.5

39%

ELEMENTARY CBS

2.1

3.5

1.4

66%

NEW GIRL FOX

2.1

3.4

1.3

65%

CRIMINAL MINDS CBS

2.8

4.1

1.3

47%

NCIS CBS

3.6

4.8

1.2

34%

GLEE FOX

2.0

3.2

1.2

62%

CASTLE ABC

2.2

3.4

1.2

53%

ONCE UPON A TIME ABC

2.6

3.8

1.2

45%

HOSTAGES CBS

1.8

3.0

1.2

65%

NASHVILLE ABC

2.0

3.2

1.1

57%

LAW AND ORDER:SVU NBC

2.7

3.8

1.1

41%

REVENGE ABC

2.3

3.5

1.1

47%

PARENTHOOD NBC

1.6

2.7

1.1

67%

VOICE NBC

5.1

6.1

1.1

21%

REVOLUTION NBC

1.8

2.9

1.1

59%

CHICAGO FIRE NBC

2.7

3.7

1.1

40%

2 BROKE GIRLS CBS

2.8

3.9

1.1

37%

CSI CBS

2.0

3.1

1.0

51%

PERSON OF INTEREST CBS

2.3

3.3

1.0

45%

HOW I MET YOUR MOTHER CBS

3.7

4.7

1.0

28%

GOLDBERGS, THE ABC

3.1

4.1

1.0

33%

VOICE-TUE NBC

4.7

5.7

1.0

22%

TWO AND A HALF MEN CBS

2.9

3.8

1.0

35%

MICHAEL J FOX SHOW NBC

2.2

3.1

1.0

45%

BROOKLYN NINE-NINE FOX

1.8

2.8

1.0

53%

MASTERCHEF JUNIOR FOX

1.6

2.5

0.9

55%

MENTALIST, THE CBS

1.6

2.5

0.9

56%

HAWAII FIVE-0 CBS

1.6

2.4

0.9

56%

MOM CBS

2.5

3.4

0.8

33%

SURVIVOR CBS

2.4

3.2

0.8

32%

MINDY PROJECT FOX

1.5

2.2

0.8

53%

FAMILY GUY FOX

2.6

3.4

0.7

28%

PARKS AND RECREATION NBC

1.3

2.0

0.7

57%

BLUE BLOODS CBS

1.7

2.4

0.7

42%

BONES FOX

1.9

2.6

0.7

36%

NCIS: LOS ANGELES CBS

3.0

3.6

0.7

22%

TROPHY WIFE ABC

2.3

2.9

0.7

29%

BETRAYAL ABC

1.5

2.1

0.6

42%

SHARK TANK ABC

2.0

2.6

0.6

28%

DADS FOX

1.5

2.1

0.6

37%

LAST MAN STANDING ABC

1.2

1.8

0.6

46%

MIDDLE, THE ABC

2.5

3.0

0.5

21%

AMERICAN DAD FOX

2.1

2.6

0.5

24%

GOOD WIFE, THE CBS

1.5

2.0

0.5

33%

X-FACTOR-THU FOX

2.1

2.6

0.5

24%

X-FACTOR-WED FOX

2.5

3.0

0.5

19%

AMAZING RACE CBS

2.0

2.4

0.4

21%

BOB’S BURGERS FOX

2.2

2.5

0.4

17%

SIMPSONS FOX

2.9

3.2

0.4

13%

DANCING WITH THE STARS ABC

2.3

2.6

0.4

16%

NEIGHBORS, THE ABC

1.0

1.3

0.4

35%

UNDERCOVER BOSS CBS

1.6

1.9

0.3

20%

BACK IN THE GAME ABC

2.2

2.5

0.3

12%

LUCKY 7 ABC

1.3

1.5

0.3

21%

DATELINE FRI NBC

1.3

1.5

0.2

13%

BLACKLIST-SAT NBC

0.8

0.9

0.1

17%

20/20-FRI ABC

1.2

1.3

0.1

8%

48 HOURS CBS

1.0

1.1

0.1

9%

60 MINUTES CBS

1.4

1.4

0.1

6%

SNL PRIME-SAT NBC

0.8

0.9

0.1

7%

NBC SUNDAY NIGHT FOOTBALL NBC

7.6

7.6

0.0

1%

OT, THE FOX

4.8

4.8

0.0

0%

SAT NIGHT FOOTBALL ABC

2.2

2.2

0.0

0%

FOOTBALL NT AMERICA PT 3 NBC

4.1

4.1

0.0

0%

FOOTBALL NT AMERICA PT 2 NBC

2.0

2.0

0.0

0%

 

Note: The series not listed, including Scandal, We Are Men, Sean Saves The World and all CW series, did not premiere during premiere week.

TV Editor Nellie Andreeva - tip her here.

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