UPDATE 2:30 PM: This just in — NBC’s Ironside is now tied with ABC’s Lucky 7 as the lowest-rated new series premieres this fall with a 1.3 Live+Same Day 18-49 rating. It was adjusted down a tenth in the finals. Going up a tenth are NBC’s Revolution, ABC’s The Middle and Back In The Game, and CBS’ Survivor.
PREVIOUS, 9:30 AM: ABC has desperately needed some good news following the underwhelming premieres of new series Lucky 7 and Betrayal and the precipitous Week 2 drop on Tuesday, and it got it this morning. First, flagship series Modern Family (4.2 in adults 18-49) ticked up a tenth from the premiere low fast national last week. Then new comedy Super Fun Night proved Rebel Wilson’s drawing power with a solid 3.2 for the show’s second episode. (The network opted to start with the second episode after the official pilot got mixed to unfavorable reaction.) There is a caveat — Modern Family ran a minute long, so it will likely go up in the finals, while Super Fun Night will likely be adjusted down, possibly by .1. That would match the premiere rating for ABC’s new family comedy The Goldbergs, which also had a big lead-in from the SHIELD debut. The current 3.2 Super Fun Night rating is even with ABC’s previous new comedy series premiere in the post-Modern Family slot last fall, The Neighbors, which had a little bigger Modern lead-in. The rest of ABC’s Wednesday lineup was down week-to-week. The Middle (2.2) was down 12%, new comedy Back In The Game (1.8) was down 18% from its series premiere, and Nashville (1.9) was down 5%.
NBC couldn’t repeat the solid Wednesday showing during premiere week. Revolution (1.5) was down 17% to a new series low. After resolving the season-end cliffhanger in the two-hour season premiere last week, veteran Law & Order: SVU (2.0) fell down 26%. But the network’s worst performance of the night was at 10 PM where new drama Ironside opened with a 1.4, the lowest ever NBC fall drama debut and the second lowest drama debut on any network this fall, just above ABC’s Lucky 7 (1.3) despite a name recognition and a big star, Blair Underwood. Not surprisingly, since Ironside is a remake of a 1960s show, it skewed older. While in adults 18-49 it was down 26% from the debut of Chicago Fire in the time slot last September, in total viewers it was actually up 3% (6.8 million) and matched the viewership of SVU.
CBS’ all-veteran lineup held steady. Survivor (2.6) rebounded nicely from last week’s series low fast national, up 13%. Criminal Minds (2.7) was down a tenth from its season premiere last week, while CSI matched its fast national from last week. CBS and ABC tied for No.1 among adults 18-49 (2.5), while CBS was tops in viewers (10.2 million). Fox’s The X Factor (2.4) was down a tenth from last Wednesday.
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