The stock price initially popped more than 4% in post-market trading as investors took a first look at Q3 results that were down from last year — but not as bad as some anticipated. Yet those gains quickly evaporated as they saw the details about the company’s generally anemic performance. Profit comparisons are skewed by last year’s $2.8B gain from the sale of shares in Alibaba Group. With that included, net income fell 91% to $297M on revenues of $1.13B, -5%. The revenue figure topped the $1.08B that analysts expected — and would match it if you take out traffic acquisition costs. Adjusted earnings at 34 cents a share slightly beat the 33 cents consensus forecast. Investors who hoped to see improvement in sales of display ads may be disappointed. Not including traffic acquisition costs, display revenues fell 7% to $421M following a 10.6% drop in Q2 and 11.4% decline in Q1. The number of ads sold in Q3 increased 1% vs the period last year while the price per ad fell 7%. The search business ended up generating $426M not including traffic acquisition costs, +3%, with paid clicks +21% but price-per-click -4%. CEO Marissa Mayer says that she’s “very pleased with our execution” after launching “new user experiences across many of our digital daily habits — Yahoo Screen, My Yahoo, Fantasy Sports, and more.” With 800M monthly users, an increase of 20% in 15 months “we’re achieving meaningful  increases in user engagement and traffic.”

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