Endemol Beyond is a new global venture that will create a premium network of international and local channels across such platforms as YouTube, Yahoo, AOL, MSN and Dailymotion. Big Brother producer Endemol is spending an initial 30M euros ($40.3M) on the venture which will invest in high-end original productions for the channels and will also acquire third-party programming. Genres will include comedy, entertainment, fashion and film. Endemol says Endemol Beyond will mirror its core content business, leveraging the company’s global creativity, brands and IP and producing premium entertainment that is exploited across all platforms. Its digital video business already has over 100 YouTube channels in worldwide markets including Germany where the Endemol Beyond brand was launched in 2012. Georg Ramme, who runs the German operation, will become managing director of Endemol Beyond International.
By NANCY TARTAGLIONE, International Editor | Wednesday, 13 November 2013 09:26 UKTags: Big Deals TV, Endemol, YouTube
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This article was printed from http://www.deadline.com/2013/11/endemol-beyond-launches-premium-channel-network-to-grow-digital-video-business/
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