EXCLUSIVE: Legendary Television has sold its second major broadcast project, this time on the comedy side. The company has teamed with James Lassiter, Jada Pinkett Smith and Will Smith’s Overbrook Entertainment for a half-hour comedy at Fox, which will star top South African comedian Trevor Noah. The project, inspired by Noah’s comedy and life, is being written by Sameer Gardezi, who will executive produce along with LEG’s Norm Aladjem and Randy Chalawsky, and Overbrook’s Lassiter and Caleeb Pinkett, brother of Pinkett Smith. Noah will produce. Noah’s comedy draws on his experience growing up in Soweto as the son of a Swiss father and South African mother and reflects his observations on race and ethnicity (check out a clip below). A popular comic on the African continent where he has sold more DVDs than any other stand-up, Noah has been crossing over to the U.S. Last year, he became the first South African comedian to appear on The Tonight Show and has since also appeared on The Late Show. His U.S. comedy special, African American, is currently airing on Showtime.
The Trevor Noah project joins a drama from Chuck co-creator Chris Fedak that Legendary TV, the TV arm of Legendary Entertainment, recently sold to NBC. The company, launched in May, is run by Bruce Rosenblum, with Peter Johnson overseeing development. For LEG, this is the fifth sale this season. On the TV side, Overbrook also produces Queen Latifah’s syndicated daytime talk show with Sony TV. Noah is repped by CAA, LEG Management and attorney Jeff Endlich. Gardeezi and Overbrook are with CAA.
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