Lifetime is going two for two with its freshman scripted series. As expected, the cable network has given a second season pickup to drama Witches Of East End, starring Julia Ormond, Mädchen Amick, Jenna Dewan Tatum and Rachel Boston as a family of witches living in the secluded seaside town of East Haven. The series has received a 13-episode order for a 2014 premiere. “With its great story telling and amazing cast, Witches Of East End is leading a full-blown witch renaissance,” said Rob Sharenow, EVP and General Manager of Lifetime. Witches Of East End joins Lifetime’s freshman Devious Maids, which also has been renewed for a second season. One of Lifetime’s youngest skewing scripted series ever, with a median age of 46, Witches Of East End, from Fox 21, is averaging 3.0 million total viewers, 1.7 million Adults 25-54 and Adults 18-49 viewers, and 1.3 million Women 18-49 and Women 25-54 viewers on a Live+7 basis through five weeks. Based on Melissa de la Cruz’s best-selling novel, Witches Of East End centers on the mysterious Beauchamp family: free-spirited artist Joanna (Ormond) and her two grown daughters, wild-child bartender Freya (Dewan Tatum) and shy librarian Ingrid (Boston), both of whom are unaware that they are gifted (and cursed) with a magical birthright.
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