Investors who want to know whether Starz is a good bet will hear CEO Chris Albrecht’s sales pitch at a meeting later today. But based on his comments to CNBC’s David Faber this morning, they can expect to hear him vigorously defend his strategy to replace some of his Hollywood movies with original shows. “We have really just now decided to take the bull by the horn” with about 40 hours of originals in 2014, Albrecht says. Starz “needs to find a way to get more at-bats” and target women and others who are often overlooked on premium TV networks which attract a disproportionate number of older men.
By DAVID LIEBERMAN, Financial Editor | Wednesday November 13, 2013 @ 11:44am ESTTags: Chris Albrecht, Starz
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This article was printed from http://www.deadline.com/2013/11/starz-chris-albrecht-original-programming/
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