20 feet from stardomMerry Clayton, Lisa Fischer, Judith Hill and Darlene Love, the backup singers who get the spotlight in RADiUS-TWC‘s Oscar documentary 20 Feet From Stardom, will sing the National Anthem at the 100th Rose Bowl on New Year’s Day 2014. The special performance during the Stanford-Michigan State game marks the first time in a century that one of the Rose Bowl participants’ band is not performing the “Star-Spangled Banner.” That’s about the flashiest PR stunt conceivable for this year’s heated Oscar docu race, and shrewd timing – nominations voting ends just a week later on January 8.

Related: OSCARS: Radius-TWC Duo Hopeful To Garner Documentary Nominations With Full Plate Of Contenders