Lifetime is developing a TV movie adaptation of Brian Stelter‘s Top Of The Morning: Inside the TODAYCutthroat World of Morning TV, about the rise of Good Morning America over Today in the morning infotainment ratings war. The movie will be executive produced by Liz Gateley and Tony DiSanto (and produced by their Diga Vision), who acquired the rights. They’re still working on securing writers and closing various deals, an informed source says. The source adds that Stelter, who covered media for the New York Times when he wrote the blah-ly reviewed book, has had virtually no involvement with the project — though word of the deal first broke on TVNewser, which Stelter founded, along with TV Guide. Stelter, meanwhile, has moved on from NYT and is now senior media reporter and Reliable Sources host at CNN.

And now, to  the important stuff — casting! Who should play Matt Lauer? Ann Curry? George Stephanopoulos? Robin Roberts? Sam Champion?

For all of Deadline's headlines, follow us @Deadline on Twitter.