NBC announced this morning Matt Lauer will host GoingMattLauer__130326235800-e1364342305297-200x272 For Gold — and yet,  it’s not a Sochi Olympics walk-up. It’s a celebrity-studded walk-up to the network’s broadcast of the Golden Globe Awards, is an NBC News production, and will air Friday at 8 PM. If it’s Sochi Olympics walk-up you’re looking for, NBC will broadcast Shaun White: Russia Calling on January 25 — an hour-long program examining how the two-time gold medal winner balances work and play while prepping for the Games. It is not produced by NBC News, instead by Shaun White Enterprises, with Shaun White exec producing, and promises, modestly, to be “a rare inside look into the challenges and sacrifices that are made in order to be the best in the world.”

From NBC’s Going For Gold announcement:

Golden Globe nominees Bradley Cooper and film director David O. Russell sit down with Willie Geist to talk about their film, American Hustle. Cooper is nominated for Best Supporting Actor and Russell is nominated for Best Director. American Hustle is nominated for Best Motion Picture, Musical or Comedy.

The cast of 12 Years a Slave, including Brad Pitt, Best Actor nominee Chiwetel Ejiofor, Best Supporting Actor nominee Michael Fassbender, Best Supporting Actress nominee Lupita Nyong’o, Alfre Woodard and Best Director nominee Steve McQueen, sit down with Ann Curry to discuss the film. 12 Years a Slave was nominated for Best Motion Picture, Drama.

Bryan Cranston sits down with Billy Bush to talk about his Best Actor nomination for the television series, Breaking Bad.  Double-nominee Julia Louis-Dreyfus, nominated for Best Actress for her television series, Veep and for the film, Enough Said sits down with Harry Smith.  Idris Elba, also a 2014 double-nominee, talks to Keith Morrison about his two Best Actor nominations for Mandela: Long Walk to Freedom and Luther.

Plus, Justin Timberlake, Carey Mulligan and Globe nominee Oscar Isaac, the stars of the triple nominated Coen brothers’ film, Inside Llewyn Davis.