Very encouraging news for Fox’s new comedy Enlisted. After launching to a 0.7 rating in adults 18-49 and dropping to a 0.6 in Week 2, the comedy jumped 67% in its third outing last night to a 1.0. The radical improvement was the result of a scheduling move, with Fox swapping Enlisted and Raising Hope to give the newbie a better lead-in from Bones. Some of the ratings gains for Enlisted vs. Raising Hope in the 9 PM time period were organic and some were because Bones (1.8) itself was up this week, by 20%. Enlisted‘s lead-in retention was 56% vs. 46% for Raising Hope last week. As for Raising Hope, it logged a 0.8 in its new 9:30 PM slot, also an improvement over last week’s 0.7.
Viewers already are frustrated with the broadcast schedule that constantly switches between originals and reruns, making it hard to know when your show is on (unless your DVR does it for you.) So it is hard to explain CBS’ decision to bring Undercover Boss from a monthlong hiatus last Friday only to air a rerun again last night. The unscripted series showed resilience in its return last week, posting a 14% gain vs. its last original on Dec. 16 but who knows how long it can keep up with the scheduling shell game.
ABC’s Shark Tank and 20/20 continue their January march. After posting season highs two weeks ago and matching them last Friday, both shows rose to new highs last night against repeats on CBS. Shark Tank (2.2 in 18-49, 8.1 million) was up a tenth in the demo and set new series highs in 18-49 and total viewers. 20/20 (1.9, 8.3 million) was up 12% in 18-49 and hit new season highs in both categories with its largest audience in 4 years and highest 18-49 result in 2 years. ABC won the night in 18-49 (1.7) while CBS, even with an all-rerun lineup, still ranked first in total viewers (8 million). On NBC, Dateline (1.4) was down a tenth, Grimm (1.5) was steady while Dracula (1.0) was up a tenth. The CW’s The Carrie Diaries (0.3) was down a tenth.
TV Editor Nellie Andreeva - tip her here.