Jerry Seinfeld says he and Jason Alexander were not shooting a Super Bowl ad when they were spotted recently filming outside Tom’s Restaurant in New York this month (Tom’s exterior was used in Seinfeld’s long-running NBC comedy series). The shoot also was not an episode of Seinfeld’s Crackle series Comedians In Cars Getting Coffee, he told NYC sports radio station WFAN. Seinfeld also said it’s “not not those things either” calling it a “a secret project” that will air “very very soon” — the Super Bowl is this Sunday. He declined to say who shot the footage for the project, suggesting that would be a give away, that it’s a “one-and-done,” and runs longer than 60 seconds. ”I gave you more now than I’ve given anyone,” Seinfeld said. “I told you what it isn’t. And then I also told you that it isn’t not that, either.” He also revealed other characters from his iconic NBC series were involved, as was Larry David, though he will not be seen on camera.
Related: Super Bowl Ad: Summit’s ‘Draft Day’