There will be no second season for Bethenny, Bethenny Frankel’s softly rated syndicated daytime talk show executive produced by Ellen DeGeneres. The decision was made after producer Telepictures Prods. and its station partner, the Fox O&Os, which were open to renewing the show, tried hard to keep it around but ultimately Bethenny lost its affiliate clearances (which represented about 70% of the country), mostly to the new Meredith Vieira talker. Besides Katie, there haven’t been major talk show cancellations for Bethenny to pick up independent stations. Telepictures also explored a network run to help with the show’s economics. Best Of Bethenny had a test primetime run on Bravo where Frankel was a star with Real Housewives Of New York City and her own spinoff series, but it didn’t get enough traction. Bethenny will continue to air originals through May. “We are incredibly proud of the creativity, passion and professionalism Bethenny and her staff brought to daytime each and every day and look forward to finishing out the season with more great original episodes,” Telepictures said. “While we are disappointed not to be able to bring the series back for a second season, we remain convinced that she has a unique voice and that she will continue to be successful in the future.”
Bethenny launched in nationwide syndication last fall after a summer test in 2012. The show has averaged a 0.9 household rating this season, ranking No.14 among talkers above only Arsenio, The Test and Trisha. Its viewership average has been just over 1.1 million an episode, compared to fellow freshman Queen Latifah’s 1.5 million. Bethenny has been doing better in Women 25-54 with a 0.7 rating average, tying as the #11 talk show. On the Fox O&Os, Bethenny’s 0.6/4 for the November sweep improved the time period by +50% but dropped -20% in share from its lead-in (mostly Wendy Williams). “I had a blast doing this show with Telepictures,” Frankel said. “My entire staff worked so hard and made everyday so much fun. I am thankful for the experience and for all my fans who tuned in every day.”
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