Piers Morgan’s rocky ratings just took another dive for CNN. On Tuesday, the Brit’s 9PM show had its second worst result ever in the all important adults 25-54 news demographic. With a total audience of 270,000 watching, Piers Morgan Live drew a mere 50,000 viewers in the demo. The only time the stumbling CNN show has fared that poorly since its January 17, 2011 launch was on May 15, 2012. Then the show, then known as Piers Morgan Tonight, pulled in a just 39,000 viewers in the demo. In terms of overall viewers, February 18 was the ninth worst Morgan’s talk show has done. The all-time viewership low for Piers Morgan Live was on February 7 this year when just 235,000 tuned in. Morgan’s cable news rivals The Kelly File on Fox News Channel and The Rachel Maddow Show on MSNBC did far better last night. The 9PM shows got 354,000 and 227,000 in the demo respectively and 2.068 million and 906,000 total viewers – pretty close to what they both had last Tuesday with the FNC show even getting a tiny rise in the demo.
Tuesday’s results are a huge fall from February 11 when Morgan’s show got 111,000 viewers in the demo and 374,000 watching overall – which is a long way of say, Jeff Zucker can’t blame the Olympics cause they were on last week as well. Then again he might have bigger worries – CNN matched its sixth worst primetime result among the 25-54s on February 18. Between 8PM and 11PM, the cable news network had 64,000 watching in the demo. That’s a tie with December 28, 2010 and October 22, 1997′s demo results. The all-time worst CNN primetime demo viewership was the tiny 57,000 who tuned in on May 18,2000. In terms of total viewers on Tuesday, CNN had 274,000 watching - its sixth worst result ever.
Deadline's Dominic Patten - tip him here.