IFC has promoted Blake Callaway to the newly created position of EVP of marketing and digital media. Formerly SVP of marketing, Callaway will oversee all aspects of IFC’s marketing efforts including consumer and industry campaigns, on-and-off-air creative, digital media, and integrated advertiser solutions, the network says. Based in the NYC headquarters, Callaway reports to IFC’s President and General Manager, Jennifer Caserta. Prior to IFC, Callaway served as SVP of marketing, brand and strategy at Syfy.
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