UPDATE, 11:42 AM: Both late-night newcomer Seth Meyers and veteran Jimmy Fallon had a very good Wednesday. With fast nationals in, Late Night With Seth Meyers pulled in a 0.9 rating among adults 18-49 with a total viewership of 2.659 million. That’s a 28% and 40% rise over the comparable night Fallon had back in 2009 for the third show of his Late Night debut week. Not that Fallon had much to complain about last night: The Tonight Show Starring Jimmy Fallon drew a 1.7 rating in the key demo with an audience of 5.387 million. That a slight rise over the 1.64 rating in the key demo that Conan O’Brien got on the third show of his second week hosting The Tonight Show. Still, Fallon’s total viewership did beat O’Brien’s 4.088 million on the comparable night by 31%. Last night’s Tonight Show result also tops the 1.27 rating among adults 18-49 with a total viewership of 4.322 million that Jay Leno received for the third show of the second week of his 2010 return. Last night’s Tonight Show was down from the 2.4 rating among 18-49s and 7.274 million viewers that Fallon’s February 19 show had — but then again while last night was on at 11:35 PM not midnight, it didn’t have the Olympics as a near-lead-in.
PREVIOUS, 7:28 AM It took a couple of days but it looks like NBC’s Late Night With Seth Meyers has found its own footing with the introduction last night of the Fake Or Florida mini-game show segment. The self-explanatory bit wasn’t the only thing working for Meyers at 12:35 AM last night.
Meyers’ third show drew a 2.1/7 in metered market results as it ribbed the Sunshine State. While a small slip of 4% from the night before, last night’s Late Night result is up 16% from the 1.8/6 that Jimmy Fallon saw on his third Late Night show on March 4, 2009. With a 30% drop in the demo from its result the night before, that 2009 Late Night pulled in a 0.7 rating among adults 18-49 and an audience of 1.897 million.
The third show of the second week of The Tonight Show Starring Jimmy Fallon had a very pregnant Drew Barrymore as a guest along with Adam Sandler and Dierks Bentley. The 11:35 PM show also had a 4.2/11 result in metered-market ratings, unexpectedly down (-19%) from the 5.2/15 of Fallon’s February 19 midnight show, which had the Olympics as a near lead-in. Last night’s Tonight Show did bop up 5% from the night before and rose 31% from the 3.2/8 that Conan O’Brien had on his third show of the second week five years ago. That June 10, 2009 show, which was up from the night before, garnered a 1.64 rating in the key demo and had 4.088 million viewers. Being that Fallon led O’Brien in the demo for their February 25, 2014 and June 9, 2009 shows, last night’s Tonight Show demo results could see more of the same or a shift for what has been a winning streak for Fallon over O’Brien so far debut-to-debut days. Last Wednesday’s Tonight Show got a 2.4 rating among the 18-49s and 7.274 million viewers.
Last night’s Tonight Show metered-market results were also up 20% from the 3.5/9 that Jay Leno got on March 10, 2010. The third show of the second week of Leno’s return ultimately had a 1.27 rating among adults 18-49 with a total viewership of 4.322 million – both results were a rise from the night before for Leno. With that in mind, we’ll update last night’s Late Night and Tonight Show numbers when more data comes in.
Deadline's Dominic Patten - tip him here.