Meryl Davis and Charlie White’s Gold medal ice dancing victory at Sochi cut a lot of ratings cloth for NBC’s primetime Olympics coverage last night. The final numbers are in and the network drew a 13.8/21 household rating with 23.5 million viewers watching. That’s up 12% and 10% respectively over the 12.5/20 rating and 20.9 million viewers that the Vancouver Winter Games pulled in on the comparable night four years ago. Compared to the 22.5 million viewers and 13.6/21 ratings of Torino 2006 on the similar night 8 years ago, NBC’s tape-delayed primetime broadcast rose a slight 4% and 1%.Last night’s household ratings result bopped up 7% from the 12.8/20 that the first Monday of the XXII Winter Games on February 10th. That Monday had an audience of 22.4 million watching.
Last night was the best a Winter Games 2nd Monday has done in terms of viewership since the 26.5 million viewers of the comparable night of February 18, 2002 during the blockbuster Salt Lake games – which must be good news to NBC, who has been struggling with near historic lows in key demos like Adults 18-49.
Against a full slate of original programming on Fox and ABC plus strong encores and Intelligence on CBS, NBC dominated primetime in ratings and viewers by 18% and 29% – the best any single network has done against its rivals on a Monday during the regular TV season since the 70th Academy Awards on March 23, 1998 when Titanic cleaned up – save that for the next time you play Trivial Pursuit.
Deadline's Dominic Patten - tip him here.