Mike Fleming

elbaumBREAKING: Gary Sanchez Productions, the film and television production company founded by Will Ferrell, Adam McKay, and Chris Henchy, has hatched a sister label. Gloria Sanchez Productions will generate female-driven film and TV projects. Longtime Gary Sanchez exec Jessica Elbaum will head the label and will court female voices for its projects.

“When Jessica came to us with this idea, we thought it was fantastic,” said McKay and Ferrell. “She has worked with some of the great female voices in comedy and has proven herself as a gifted producer who has a keen eye for material.

bachElbaum has been with Gary Sanchez since its formation in 2006 and she has been a producer on such films as Step Brothers, The Other Guys, Casa De Mi Padre and Bachelorette, the latter of which fits the template for the kind of fare Gloria Sanchez wants to make. She also guided Ferrell’s 2008 stage show You’re Welcome America, to Broadway for its limited run and was exec producer of Anchorman 2: The Legend Continues and is in post on the Shira Piven-helmed comedy Welcome To Me, which stars Kristen Wiig, Wes Bentley, James Marsden, and Tim Robbins.