Amazon logoAmazon might be in the midst of planning an ad-supported streaming TV and music video service, the Wall Street Journal reported today, citing sources close to the company. Amazon isn’t talking, but if true it would be a departure from the site’s Amazon Prime subscription service for a more YouTube- and Hulu-esque model. The e-retailer spent $1 billion on content — acquired and original — last year, according to Cantor Fitzgerald as quoted by WSJ. That has included Amazon Studios‘ original series initiative, under which the service commissions pilots, made available on the Amazon Prime service for feedback from users that is taken into consideration in Amazon Stbetas__130529132818udio’s series pickup decisions. Of Amazon Prime’s first two original series, comedies Alpha House and Betas, Alpha House has been renewed for a second season. Betas has not been looking good for a renewal, but we have learned that Amazon has been in talks with the show’s producers about possibly continuing the show on the proposed new free streaming service. Sources cautioned that there is no deal, with a decision whether to go with the plan or not hinging on analyzing of the economics that is being done right now. Amazon already is expected to announce its set-top box next week to rival Apple TV and Chromecast, according to our sister site BGR, so more clarity might come then.

Related: Amazon Releases 10 New Pilots