NEW YORK, March 7, 2014 – NBCUniversal today announced that, for the first time ever, its entire portfolio of entertainment networks will give their 2014 Upfront presentations during the traditional Upfront week in May. This year, NBCUniversal will surround the “Broadcast Upfront week” which will begin with the NBC Entertainment network presentation on Monday, May 12, at the Javits Center in New York City; followed by a presentation from Telemundo Media at Jazz at Lincoln Center’s Frederick P. Rose Hall, Time Warner Center in New York City on Tuesday, May 13; and, closing out the week with a unique presentation on Thursday, May 15 by NBCUniversal’s Cable Entertainment Group at the Javits Center. NBCUniversal’s Cable Entertainment Group will combine its entire family of networks into one presentation on Thursday. Historically, each network held individual presentations to advertising partners throughout the February to May pre-Upfront period.
“Upfront Week with NBCUniversal” will feature a collection of new programming and talent across NBCUniversal’s vast portfolio including two broadcast networks, a variety of its digital platforms and its cable entertainment networks including Bravo, E!, Esquire Network, Oxygen, Sprout, Syfy, and USA Network.
“Showcasing our entire portfolio to our advertising partners all at once is in response to marketplace demand and a natural next step in the evolution of the NBCUniversal portfolio coming together as one,” said Linda Yaccarino, President, Advertising Sales, NBCUniversal. “In a world of fragmentation, aggregation and scale means everything for our clients. Our wide-ranging portfolio of content and unequalled targeting capabilities enable us to creatively bring together advertising opportunities to meet our clients’ needs uniquely and better than any other media company.”
Bringing together NBCUniversal’s broadcast, cable and digital entertainment properties during one Upfront week creates a comprehensive experience that advertisers are looking for. NBCUniversal television networks reach 1 in 3 adults daily, and their combined digital properties reach approximately 125 million unique users each month. Led by Telemundo, NBCUniversal’s reach in the Hispanic market is unmatched, reaching 89% of the U.S. Hispanic market across both languages. The NBCUniversal portfolio also reaches 93% of women in America on a monthly basis and is the only media company that reaches 93% of all Americans every month.
With its combination of ratings, linear and digital assets, content and distribution platforms, NBCUniversal is the most powerful, game-changing media company in the marketplace.