The Walking Dead beat the Olympics three Sundays in a row this year among adults 18-49, but it could not thrash the Oscars in the key demo last night. The 12th episode of Season 4 of AMC’s zombie apocalypse series drew a 6.4 rating with 8.1 million viewers in the demo at 9 PM last night. That’s 46% less than both the 12 rating and 15.25 million viewers in the demo during the hour opposite the Academy Awards in preliminary fast nationals Sunday. Overall, Walking Dead was watched by 12.6 million viewers, while 40.1 million tuned for the Oscars from 9-10 PM. The 3 1/2-hour Ellen DeGeneres-hosted Academy Awards was watched by 43 million in total. Not that the head-to-head loss to the Oscars was much of a decrease from last week’s Walking Dead results – the show slipped a mere 3% from its demo rating and viewership last week.
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On February 23, The Walking Dead pulled in 6.6 rating with 8.4 million viewers in the demo against the Closing Ceremony of the Sochi Winter Games and 13.1 million viewers overall. Head-to-head with Walking Dead in the time slot, the end of the Sochi Olympics pulled in a 3.2 rating with 4.09 million viewers in the key demo. For the 9 PM hour, NBC’s tape-delayed telecast had 15.21 million viewers with 15.3 million viewers overall between 8:30-10:30 PM. The Sochi finale was the lowest-rated Winter Olympics ender ever for a Games that also hit historic lows among adults 18-49. The blockbuster Walking Dead beat the Olympics on February 9 and 16 in demo results too.
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