vimeoA year after introducing its direct distribution platform at SXSW, Vimeo today announced upgrades to its Vimeo On Demand experience as the service continues to expand into a digital storefront destination for video. Vimeo has also added themed collections to its offerings, launching with four curated partnerships with Oscilloscope Laboratories, Patagonia Selects, the Slamdance Film Festival, and the SXSW Film Festival. Vimeo users can now browse themed film bundles and titles by genre from the content uploaded and distributed by Vimeo creators. Among the new improvements to the user experience are a My Library function that allows viewers to access rented, purchased, and previously watched titles and the ability to browse title cards with posters, descriptions, and trailers. Last week Vimeo announced a $10 million investment providing direct financial support and online marketing assistance to Vimeo content creators. Here’s the lineup of premium Vimeo partner titles included in the new film collections:

Oscilloscope Laboratories: Oscilloscope Laboratories is a film distribution company founded by Adam Yauch of the Beastie Boys. Oscilloscope’s eclectic, acclaimed slate has garnered six Academy nominations in as many years. The collection for Vimeo On Demand includes 12 O’Clock Boys; A Teacher; After Tiller; Dark Days; It’s a Disaster; Our Day Will Come; The Messenger; These Birds Walk; and We Need to Talk About Kevin.

SXSW 2014Patagonia Selects: Vimeo On Demand will feature a selection of social impact films curated by Patagonia, including the upcoming DamNation; Fall and Winter; Groundswell; North of the Sun; Snows of the Nile; Slow is Fast; The Fruit Hunters; Trashed; and Village at the End of the World. Today, the Vimeo Theater at SXSW will host the world premiere of Patagonia Film’s new feature, DamNation.

Slamdance: In celebration of its 20th anniversary, indie film festival Slamdance has partnered with Vimeo to release a collection of 20 Slamdance films that made their world premiere at the festival over the last two decades. The films will be available for exclusive digital distribution on Vimeo On Demand throughout 2014. The collection begins with: Bindlestiffs; Hybrid; OK, Good; The Dirties and Wild in the Streets.

Vimeo SXSW Favorites: This Vimeo-curated list includes staff favorites from SXSW Film Festivals of years past. From dark comedies to documentaries of fascinating subcultures, these films run a brilliant gamut of substance and style, including: $cellebrity; A Teacher; Beauty Is Embarrassing; Broadway Idiot; Hunky Dory; It’s Such a Beautiful Day; Medora; Some Girls; Sound City; Spark; and The Source Family.