ABC‘s World News With Diane Sawyer posted a video touting the fact it hit 1 million Facebook “likes” and is the only broadcast network newscast that’s grown this season to date in the news demo. NBC Nightly News With Brian Williams is up 5% season to date among ages 18-49 while remaining flat in the older 25-54 news demo. Conversely, Sawyer’s newscast is up 4% in the news demo and flat among 18-49ers. CBS Evening News With Scott Pelley is up 7% in overall viewers but down 5 % in the news demo and 3% with the younger group. Williams newscast is up 8% in total viewers and Sawyer’s is up 3%. Yes, counterintuitively, more people are watching broadcasts evening news this TV season, including an average of 9.52 million watching Williams, 8.34 million watching Sawyer, and 7.27 million watching Pelley. In the news demo, Williams remains the front-runner, standing firm at 2.4 million 25- to 54-year-old viewers; Sawyer’s now up to 2.19 million and Pelley is clocking 1.81, season to date.
The Facebook milestone is fun news for the ABC newscast, in contrast to the nicking it suffered last week in the press when it dropped mention of that day’s landmark ruling from the Supreme Court striking down cumulative caps on individual political donations in order to make room for breaking news about that day’s shootings at Fort Hood, while hanging on to reports about why zebras have stripes, Kraft’s Philadelphia Cream Cheese formula change, and the stray dog adopted by the Milwaukee Brewers.