Like The Game, which set ratings records when revived by BET, another comedy series targeting black audiences came back roaring after a lengthy break from television. Last night’s Season 4 bow of the Sony Pictures TV-produced animated series The Boondocks on Adult Swim set series highs across all key demos, including adults 18-34 (1.40 million) and adults 18-49 (1.9 million), up 50% from the show’s previous season averages. It was Adult Swim’s most-watched primetime telecast among key adult demographics in at least five years. The Boondocks premiere was the No. 1 TV program in all of television last night — broadcast or cable — among Adult Swim’s target 18-34 demographic, topping NBC’s The Voice (1.36 million) and TNT’s NBA Playoffs coverage (1.16 million).
Based on Aaron McGruder’s comic strip, The Boondocks premiered on Adult Swim in 2005. Four years after the 2010 third-season finale, Adult Swim last month announced the series’ return for a fourth and final season without McGruder, who had served as showrunner on the first three seasons. Neither the four-year hiatus nor McGruder’s statement distancing himself from the new season seems to have deterred fans from coming back in droves.
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