channel5Back in February, word began to spread that longtime frenemies John Malone and Rupert Murdoch were eyeing a joint acquisition of the UK’s Channel 5. Malone-backed Discovery Communications and BSkyB, majority owned by Murdoch’s 21st Century Fox, have now reportedly gone ahead and sewn up a deal. Broadcast reported that Discovery and BskyB are nearing an announcement they have acquired the broadcaster in a deal valued at £350M, which would give the former a 70% stake and the latter 30%. But media entrepreneur Richard Desmond’s Northern & Shell, owner of Channel 5, has said it received several bids and was still evaluating them, according to Bloomberg. The free-to-air broadcaster was thought to be seeking a buyer with about £700M to spend, but many were skeptical it would fetch such a price; Desmond paid about £103.5M for it in 2010. Other companies that have been said to have shown interest include Viacom, Turner Broadcasting, BT, NBCUniversal and Saban Capital.

Channel 5 is notably the home of Big Brother, although its contract for the show expires in 2015. The net also airs U.S. dramas like Under The Dome, CSI and Person Of Interest; weekly average ratings hover around 4%.

Malone and Discovery, which operates about 200 channels worldwide, have been active with European acquisitions recently including Dutch cable operator Ziggo, Pan-European platform Eurosport, the SBS Nordic operations of Germany’s ProSiebenSat.1, and the purchase of Virgin Media. Although Sky and Virgin are competitors in the UK, BSkyB has a long relationship with Discovery, carrying several of its channels.

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