There was a lot of snow, a broken nose, some low temperatures and a few dead bodies on the debut of Fargo on FX last night. There were also a lot of eyeballs catching the action: The 10 PM premiere of the limited series based on the Coen brothers’ Oscar-winning 1996 pic was watched by 2.65 million total viewers and 1.02 million among adults 18-49. The 97-minute debut was down 12% from the 3.04 million who tuned in for the 91-minute premiere of The Bridge on July 10 last year in the same time slot. That cross-cultural police drama about a serial killer on the U.S./Mexico border garnered 1.16 million among adults 18-49. Over its three plays last night, Fargo pulled in 4.15 million total viewers with 1.79 million adults 18-49. “We are incredibly proud of the towering creative achievement by Noah Hawley and everyone involved with Fargo,” John Landgraf, CEO of FX Networks and FX Productions, said today in a statement.
Starring Billy Bob Thornton and Sherlock co-star Martin Freeman, Fargo was down 17% from the 3.22 million total viewers FX’s The Americans drew for its 98-minute Season 1 debut at 10 PM on January 30, 2013. The Cold War spy drama had 1.57 million viewers in the 18-49 demo for its launch.
Set for a 10-episode run with Noah Hawley as showrunner, Fargo sees the arrival of Lorne Malvo (Thornton) in Bemidji, MN, play havoc with the residents of the usually quiet small town — especially for low-key insurance salesman Lester Mygaard (Freeman). Joel and Ethan Coen serve as executive producers along with Hawley, Warren Littlefield, Adam Bernstein and Geyer Kosinski.
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