Lucy Hood, President and COO of the Academy of Television Arts & Sciences, has died following a battle with cancer. Hood was named to the Academy post after an extensive search last June, just 10 days after longtime COO Alan Perris announced his retirement. She joined the Academy from the University of Southern California, where she had served as Executive Director of the Institute for Communication Technology Management. At the TV Academy, she reported to Chairman Bruce Rosenblum and Foundation chairman Jerry Petry and was responsible for the day-to-day operations of the Academy and its Foundation, overseeing department heads and staff and acting as liaison to the executive committees and the boards of both organizations. Her oversight also included digital strategy, corporate sponsorships, marketing, financial planning and many other facets of the organization.
Hood’s illness was kept very quiet, and some Academy members are shocked by the news. Rosenblum released the following statement today on her passing: “It is with profound sadness that we have learned of the passing of our dynamic and passionate President and Chief Operating Officer, Lucy Hood, after a courageous battle with cancer. Our hearts and prayers go out to her husband, Rob, and her two children, Rachel and Benjamin. Lucy was an innovator and thought leader, always focused on how to best serve an industry she loved. In the all-too short time Lucy led the Television Academy, her extraordinary impact and contributions were deeply felt throughout the organization. Lucy will be greatly missed.”
At USC, Hood led the CTM institute, poised at the intersection of technology and entertainment. Based at the Marshall School of Business, the strategy organization engages industry leaders in forums and research projects such as The Future of Media and Silicon Beach. Corporate partners include Disney, Fox, Warner Bros., Ogilvy & Mather, Verizon, AT&T and YouTube.
Prior to joining USC, Hood was the founder and President of Fox Mobile Entertainment and SVP at News Corp. Hood and her team led American Idol‘s mobile efforts including the first text voting in the U.S., which introduced text messaging to American mass media in 2001. She also led the team that created the “Mobisode” and the first ad-sponsored mobile video. She received the first daytime Emmy nomination for mobile content with the mobile video series 24: Conspiracy. Hood also was a key executive in launching numerous technology businesses at Fox, including Fox.com and FX Cable. Previously, she was an executive at Paramount Pictures, and produced the news program Business Times.
Hood was a regular speaker at forums including Digital Hollywood, NATPE, and CES, as well as the Aspen and Milken Institute conferences. Hood received numerous awards and held an MBA from Columbia University’s Graduate School of Business and a BA from Yale University. She also was an enthusiastic participant in the Yale Alumni Service Corps, traveling annually to Ghana to foster entrepreneurial endeavors and support women in business in that country.
In addition to her husband and children, she is survived by her father John Hood (wife Laima) of New York; her mother Anne Hood of Pennsylvania; and siblings Sarah Hood, Kathy Hood and John Hood. In lieu of flowers, the family requests a donation to Yale University earmarked for the “Yale Alumni Service Corps in memory of Lucy Hood” c/o João Aleixo, Yale Alumni Service Corps, 232 York Street, New Haven, CT 06511
A memorial in celebration of Lucy Hood’s life will be scheduled in the near future.