WGN America‘s first foray into original scripted series has found even more solid footing now that Live+3 viewing stats are out. The 17th century-set Salem has scared up even more impressive numbers from its April 20 premiere with a 41% jump from its already strong Live+SD results to 2.145 million total viewers. The 10 PM witchy series from Fox21 and creators Brannon Braga and Adam Simon saw an even bigger leap among adults 18-49 with a 56% rise, from 647,000 in the key demo to 1.008 million. What makes that all the more remarkable and a testament to the power of DVRing nowadays is that with a limited reach of only 62.3% of the U.S. (72 million homes), WGN is a single-feed cable network. That means the 10 PM Salem premiere last Sunday aired at 7 PM on the West Coast. Or to throw another number at you – the Live+3 key demo results are a 996% increase of WGN’s 18-49 time slot season-to-date average. With these new DVR numbers in, the Salem debut was also WGN’s best key demographic result in almost 11 years when Santa Claus: The Movie pulled in 1.116 million Adults 18-49 0n December 10, 2003. Its also the best total viewership result for the cabler since December 5, 2001 when a broadcast of Sister Act 2 got 2.2 million viewers. Over all its 4 plays on April 20, Salem saw a 36% rise to 3.1 million total viewers in Live+3 and a 51% rise among Adults 18-49 to 1.3 million. Those numbers will both make WGN happy and nervous as it prepares to roll out period drama Manhattan, premiering in July 2014, and event series Ten Commandments, debuting in 2015.
Deadline's Dominic Patten - tip him here.