Jerry Seinfeld, Aaron Paul and Batkid were among the big winners tonight as the 6th annual Shorty Awards for the best in social media were handed out in New York. The trophy show, which this year added a category for best Vine video, honors various online video, business, entertainment, journalism and social-media stars. Seinfeld’s Comedians In Cars Getting Coffee was voted best web show, while Paul was tapped as favorite actor Parks And Recreation‘s Retta took the actress prize. Other winners included Patton Oswalt, Paul Feig and Cosmos host Neil deGrasse Tyson. Will Ferrell picked up the Lifetime Achievement Award. Here’s Seinfeld’s taped acceptance speech. The full list of winners is after the jump:


Entertainment

#Actor
Aaron Paul, @aaronpaul_8

#Actress”
Retta, @unfoRETTAble

#Band
Fifth Harmony, @FifthHarmony

#Celebrity
Sir Ian McKellen, @IanMcKellen

#Comedian
Patton Oswalt, @pattonoswalt

#Director
Paul Feig, @paulfeig

#FakeAccount
Modern Seinfeld, @SeinfeldToday

#Fansite
News for TV Majors, @N4TVM

#Music
Questlove, @questlove

#NonHuman
Cancellation Bear, @TheCancelBear

#Singer
Questlove, @questlove

#TVShow
Scandal, @ScandalABC

News & Media

#Athlete
Billie Jean King, @BillieJeanKing

#Food
Jamie Oliver, @jamieoliver

Muck Rack’s #Journalist
Sarah Jones, @SarahJReports

Kickstarter of the Year
The Veronica Mars Movie Project

Newsworthy Photo of the Year
Pope Francis Introduction by Roberto Luigi

#SocialFitness
Tyler Graham, @_Tyler_Graham_

#SportsTeam
Los Angeles Dodgers, @Dodgers

#Weird
Buck Wolf, @wolfb

Tech & Innovation

#Apps
Digg, @digg

Barnes & Noble College’s #BNCollege
Boston University’s College of Communication, @comugrad

#Blogger
Terrance Gaines, @BrothaTech

Cox BLUE’s #BusinessInfluencer
Guy Kawasaki, @GuyKawasaki

#Gaming
Polygon, @Polygon

#Maker
DIY, @DIY

#Podcaster
This American Life, @ThisAmerLife

#Science
Black Girls Code, @BlackGirlsCode; Neil deGrasse Tyson, @neiltyson

#SmallBusiness
The Brooklyn Circus, @TheBKcircus

Tumblr of the Year
Amy Poehler’s Smart Girls at the Party

#WebShow
Comedians in Cars Getting Coffee, @Jerry Seinfeld

Arts & Design

#Art
Rachel Ryle, @rachelryle

#Author
Neil Gaiman, @neilhimself

#Fashion
Man Repeller, @ManRepeller

#GIFMaker
Trent Nelson, @trenthead

GIF of the Year
Matrix Cat

A&E’s Instagram Video of the Year
I Look Good by Paul Zedrich

#Instagrammer
Dukk Deuce, @Dukk2

#Museum
Museum Nerd, @museumnerd

#Photography
David Guttenfelder, @dguttenfelder; Liz Eswein, @newyorkcityliz

#VideoBlogger
Jullien Gordon, @JullienGordon

Vine of the Year
My reflection is cooler than me by Chad Jaxon Perez

Univision’s #Vineographer
Cupcake Dude, @TheDudeBakes; Pinot, @Pinot

#YouTubeStar
Kid Fury, @KidFury

Global Issues

#Activism
Against Suicide, @AgainstSuicide

#Charity
Nature Conservancy, @nature_org

#Education
Paulo Pirula, @Pirulla25

#Government
NASA Goddard, @NASAGoddard

#Green
Sustainable Cities, @sustaincities

#TeenActivism
Buddy Project, @ProjectBuddy; New York Life’s #KeepGoodGoing; Dr. Jen Arnold, @JenArnoldMD

Countries

#Brazil
Midia NINJA, @midianinja; Porta dos Fundos, @portadosfundos

#UK
Ryan McHenry, @RyanWMcHenry

Shorty Industry Awards

Best Brand on Twitter
American Express

Best Brand on Vine
Oreo – 360i
GE
Mashable

Best Brand on Instagram
GoPro

Best Brand on Pinterest
Whole Foods Market

Best Brand on Snapchat
Wet Seal – ICED Media

Best Brand on Tumblr
Doctor Who & BBC America

Best Brand on YouTube
WWE

Best Facebook Page
GoPro

Unmetric’s Best Facebook Campaign
Turning the Internet Red, Human Rights Campaign

Best Facebook Contest
This Is SportsCenter
Briggs and Stratton’s Mower Mouth Contest by Lindsy Stone and Briggs

Best Branded Mobile App
The WWE App

Best Branded Real-Time Response to a Major Event or Cultural Phenomenon
United Nation’s #theworldneedsmore – Leo Burnett New York

Best Contest
Wheat Thins Flavor Protection – AKQA New York

Best Fortune 500 Brand on Social Media
American Express

Best Integration of Social Media with Live Television
The Voice: Instant Save – NBC, Talpa, Warner Horizon, One Three Media, Telescope

2013 MTV Video Music Awards Shatters Records Across Web, Mobile and Social

Best Listicle
27 Worst Moments Of John Oliver’s First 6 Minutes Hosting The Daily Show – Comedy Central

Best Mobile Campaign
Join the Realm: Mobile, HBO – Definition 6

Best News Twitter Account
Al Jazeera America

Best Social Good Campaign
#SFBatKid, Greater Bay Area Make-A-Wish Foundation – Clever Girls Collective

Best Social Integration with a TV Commercial
never.no & Leo Burnett

Best Social Media Campaign for Film
The Wolverine – Way to Blue & Jump! Creative

Best Tumblr Campaign
“The Signal” Lexus – Team One

Best Twitter Campaign
#SFBatKid, Greater Bay Area Make-A-Wish Foundation – Clever Girls Collective

Best Use of a Hashtag on Twitter
The Voice: Instant Save – NBC, Talpa, Warner Horizon, One Three Media, Telescope

Best Use of Animated GIFs
The Purge – Universal Pictures and Brigade Marketing

Best Use of Gamification
Dodge: Hands On Ron Burgundy Game – Wieden+Kennedy

Best Use of Humor
Halloween Treats Gone Wrong, P&G / Oral B – Publicis Kaplan Thaler

Best Use of Social Media by One Brand Responding to Another Brand
Snack Attack, America Honda Motor Co., Inc. – RPA Advertising

Best Use of Social Media for a Consumer Brand
WestJet Christmas Miracle: Real -Time Giving

Best Use of Social Media for Auto Industry
Nissan – Versa Note Amazon Partnership – TBWAChiatDay

Best Use of Social Media for B2B
Jobsite and Seven

Best Use of Social Media for Consumer Electronics
The Most Retweeted Brand Tweet Ever, Nokia – Wunderman

Best Use of Social Media for Customer Service
Samsung Mobile US Digital Marketing Team – Edelman

Best Use of Social Media for Fashion
Maui Jim – Moxie

Best Use of Social Media for Financial Services
Tweet & Shoot We Are Tennis by BNP Paribas – We Are Social

Best Use of Social Media for Food & Beverage
Say It With Bacon, Kraft Foods (Oscar Mayer) – 360i

Best Use of Social Media for Healthcare
Break Dengue – ZN

Best Use of Social Media for Luxury Goods
Need For Tweed, Harris Tweed Hebrides – Leo Burnett New York

Best Use of Social Media For Music
Avicii x You – Universal Music, House of Radon, Seventy Agency, At Night Management

Best Use of Social Media for News
Goodbye DOMA, Hello Marriage Equality: msnbc’s Google+ Hangout

Best Use of Social Media for Retail or E-Commerce
DollarShaveClub.com – Conversocial

Best Use of Social Media for Sports
WWE WrestleMania 29

Best Use of Social Media for Telecom
O2 Be more dog – VCCP

Best Use of Social Media for Television
@MTVFR hacked Twitter with #TeenWolfFr – Darewin

Best Use of Social Media for Travel
WestJet Christmas Miracle: Real -Time Giving

Best Use of Social Media for Video Games
LEGO Marvel Super Heroes

Best Use of Social Media In Real Life
United Nation’s #theworldneedsmore – Leo Burnett New York

Best Use of Video in a Social Media Campaign
Virgin America Remixes the Safety Video

Best Viral Campaign
WestJet Christmas Miracle: Real -Time Giving

Most creative use of technology for a campaign
Tweet & Shoot We Are Tennis by BNP Paribas – We are Social

Best Small Agency (1-20)
Clever Girls Collective

Best Mid-Sized Agency (21-100)
Carrot Creative

Best Large Agency (over 100)
360i