Nellie Andreeva

SFX 4-29-14[2]Simon Cowell‘s Syco Entertainment has teamed with Robert FX Sillerman’s SFX, a global producer of live events and digital entertainment content focused exclusively on electronic music culture, and T-Mobile U.S., to produce Ultimate DJ, a music event competition television show revolving around the booming EMC and focusing on building new DJ talent. Developed by Syco, Ultimate DJ does not have a TV network and will launch initially online. It will feature producer-challenges where DJs will be asked to submit recordings for fan voting via social media. From there, the competition will move on to live challenges and performances in SFX event venues. The project reunites Cowell with Sillerman whose company owned American Idol producer 19 Entertainment while Cowell was on the show.

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