Well you can’t tell Don Draper to wipe that look off his face now. With Live+3 viewing stats now in, the first ever midseason finale of AMC’s Mad Men saw the Matthew Weiner-created series draw an audience of 3.6 million. While down from the 4 million that Live+3 numbers had watching the Season 6 finale on June 23 last year, today’s number is up a stellar 87% from the Live+Same Day viewership of 1.9 million that the May 25 broadcast pulled in for the cable network. In terms of the key demos, the Live+3 to Live+3 from the Season 6 ender and the end of the first half of the seventh and final season of the 1960s-set show were basically on par. Among Adults 18-49, 1.84 million viewers, a 116% rise from the Live+Same Day numbers, watched this past Sunday’s broadcast. That’s also dead heat with the 1.8 million in that demo who saw the Season 6 finale. In terms of Adults 25-54, the Season 7 midseason finale was seen by 2.04 million according to Live+3 stats, a 114% rise from Live+Same Day numbers. Among the same demo, 2.1 million viewers saw the previous season ender.
Long a DVR fave, Mad Men has seen a series of digital afterlife leaps this season. While the lowest season opener since 2008’s Season 2, the April 13 premiere of this latest cycle saw the show jump up 62% in Live+3 numbers from its Live+Same Day results. Apples to apples, the 3.6 million who watched the heavily promoted midseason finale was only down a touch from the 3.7 million who Live+3 ratings had watching the Season 7 debut.
Mad Men returns for its last 7 episodes in the spring of 2015.
Deadline's Dominic Patten - tip him here.