It’s not really over yet but AMC’s Mad Men seventh and final season is over for 2014. The first ever midseason finale of the Matthew Weiner-created series saw 1.9 million viewers tune in Sunday night to watch Don Draper and the rest of Sterling Cooper & Partners watch the Moon landing and go through a whole lot more. In its first Memorial Day weekend finale, the May 25 airing was down from the 2.7 million who watched the Season 6 ender on June 23 last year. The Season 7 midseason finale was also the lowest Mad Men has done in Live+ Same Day numbers since the 1.75 million who watched Season 2′s ending on October 26, 2008. Last year’s Season 6 ender was steady with the June 12, 2012 Season 5 finale, which was the most watched finale Mad Men has had so far. The end of the first part of the 1960s-set show’s seventh season was also down from the 2.3 million who tuned in for the season premiere on April 13. In terms of the key demos, Sunday’s Season 7 midseason finale had 854,000 watching among Adults 18-49 and 956,000 watching among the 25-54s.
While the DVR friendly show saw a 62% surge upwards in Live+3 ratings for the most recent premiere, it’s Live+Same Day results were the lowest opener for the Emmy-winning show since Season 2 in 2008. Having said that, with the Memorial Day weekend episode the most significantly time-shifted the last few years of any Mad Men airing that season, expect to see a major adjustment when the digital numbers come in later this week. Mad Men returns for its last 7 episodes in the spring of 2015.
Deadline's Dominic Patten - tip him here.