UPDATE: ADDS All The Way and figures from more shows: Savvy marketing and a Tony win for Best Musical conspired to give A Gentleman’s Guide To Love And Murder a healthy box office spike last week. Just as important, the Tony win may account for the fact that folks are willing to pay top-dollar for the quirky, quick-change comedy based on the Alec Guinness chestnut Kind Hearts And Coronets. In addition to a $117,000 bounce at the Walter Kerr Theatre for a near-potential $851,000 – its best week since opening — average ticket price was up almost $22 to $121.89, according to figures released by the Broadway League for Week 3 of the season, which ended Sunday..
Broadway overall had a good week heading into the summer tourist season, with total receipts of $29.9 million, a $1.6 million increase over the week before.
All The Way, the Tony winner for Best Play, also showed increased firepower, as the Bryan Cranston-starring show about LBJ and the passage of the Civil Rights Act jumped $289,000 to a $1.229 million. Best Musical also-ran Beautiful: The Carole King Musical, whose star Jessie Mueller won for Best Actress in a Musical, bested the house record at the Stephen Sondheim Theatre by grossing $1.17 million for eight performances. Rocky, unloved by critics and proving a tough sell, showed some comeback strength, increasing $143,461 to $761,451, or 60% of its gross potential of $1.26 million at the Winter Garden Theatre.
The week’s top grossing show was Disney’s The Lion King, at $2.044 million, followed by Wicked ($1.97 million) and The Book of Mormon ($1.6 million).