E! Buys Pitch For Scripted Drama Based On Deborah Schoeneman’s NYT Article About Guy-Rating Lulu AppDeborah Schoeneman and Offspring Entertainment have sold a pitch to E! through Warner Horizon Television, about a young woman who has created a wildly successful (and controversial) app to rate/review men. Offline, the woman is struggling to find love. The idea for the one-hour drama was inspired by Schoeneman’s New York Times article,  “What’s He Really Like? Check the Lulu App,” which tells the story about the social networking app, which has over 1 billion profile views of men –  and its founders, Alexandra Chong and Alison Schwartz. Schoeneman would executive produce — with Adam Shankman and Jennifer Gibgot via their Offspring Entertainment. Chong is a consulting producer on the project.

Schoeneman, whose credits include Girls and The Newsroom, was a staff writer on 90210 on the CW. Last fall, Deadline reported news of her first pilot sale — Lies I Tell My Daughter, for NBC, from HelloGiggles and 20th, based on the HelloGiggles column by Julia Obst. Written by  Schoeneman, it centered on an unconventional mom who finds that honesty is not always the best policy when it comes to her new family. The HelloGiggles web site co-founders, Zooey Deschanel, Rivka Sophia Rossi and Molly McAleer were the show’s producers, along with the studio 20th Century Fox.

Schoeneman is repped by UTA and Morris Yorn. Shankman and Gibgot are represented by UTA and Bloom Hergott.