Nellie Andreeva

powerkeyart__140408203607Starz‘s latest original drama series, Power, premiered on Saturday with 462,000 Live+same day at 9 PM, 1.27 million for the three Saturday night airings and 2.022 million for the nine weekend runs on Saturday and Sunday. That was down from Starz’s most recent debut, pirate drama Black Sails, which launched in January with 846,000; 1.7 million and 2.6 million, respectively; and roughly on par with last August’s opening of limited series The White Queen (416,000 for the premiere airing; 2.1 million for premiere weekend). Before The White Queen, Starz’s original series launched on Friday, not Saturday, making direct comparisons trickier. Like The White Queen, the debut weekend of Power, exec produced by Curtis “50 Cent” Jackson, included an airing on sister channel Encore, which drew 150,000 extra viewers vs. 500,000 for The White Queen. With that and Power’s multiplatform sampling from the week-long on-demand and online sampling campaign, which yielded an additional 480,000 viewers,  the total viewership for the first episode has climbed up to 2.6 million to date. Additionally, the premiere has logged Starz’s youngest demos since Spartacus: War Of The Damned and an evenly balanced gender split (45% Women 18+, 48% Men 18+), which is rare for the male skewing pay cable network.

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