Box Office Final: ‘Apes’ No. 1′ With $36.2M, ‘The Purge’ With $29.8M+, ‘Planes’ Flies Low $17.5M, ‘Sex Tape’ Unravels To $14.6M In Soft Weekend8th UPDATE, Monday, 1:32 PM: It was a down weekend. After the dust cleared today, we can see the final dips: The calendar year-to-date is down 6% with the weekend of the Top Ten from last year to this year down 25%. All films added in, the business is down 23.9%. Given that all pictures underperformed a bit, here are the final box office numbers as they look this morning. Dawn-of-the-Planet-of-the-Apes-Caesar-eyesOf all the newbies, The Purge: Anarchy actually was able to gross the high end of yesterday’s estimate and ended with $29.8M. Both Disney’s Planes: Fire & Rescue and Sony’s Sex Tape took more of a hit, both off just a tad from their yesterday expectations; neither performed well. Meanwhile, Earth To Echo and Maleficent came in only $29K apart and the more exciting part of this box office weekend was that the smaller films did exceptionally well. Dinesh D’Souza’s controversial documentary America from Lionsgate, at No. 12, held quite well, down only 30% as did Jon Favreau’s Chef (Open Road), which even after dropping about 150 locations saw a significant jump on Saturday and ended the weekend at $25.9M. Another bit of sweet news was the solid per-screen number of Richard Linkaleter’s little masterpiece Boyhood (IFC) which held a nice $34,418 per screen; its cume is now $1.785M after two weeks in a platform release. The Top 20 chart follows: NEXT WEEKEND: We have another group of pics opening all at once — Luc Besson’s sci-fi actioner Lucy starring Scarlett Johansson from Universal (who’s done a terrific job marketing this one); Paramount’s Hercules starring Dwayne “The Rock” Johnson which should have some solid social media engagement; Gabriel “Fluffy” Iglesias’ The Fluffy Movie from Open Road which every kid I know wants to see, and an expansion of Zach Braff’s Wish I Was Here (FOC) which bowed in 68 theaters this weekend to $484K ($7,124 per screen). Also starting its limited run will be Magic in the Moonlight from Sony Pictures Classics and starring Colin Firth and Emma Stone. So another big multi-picture weekend.

1). Dawn Of The Planet Of The Apes (FOX), 3,969 theaters (+2) / 3-day cume: $36.2M (-50%) /Per screen average: $9,134 / Total cume: $139.2M / Wk 2

2). The Purge: Anarchy (UNI), 2,805 theaters / 3-day cume: $29.8M / Per screen: $10,626 / Wk1

3). Planes: Fire & Rescue (DIS), 3,826 theaters / 3-day cume: $17.8M / Per screen: $4,576 / Wk 1

4). Sex Tape (SONY), 3,062 theaters / 3-day cume: $14.6M / Per screen: $4,771 / Wk 1

5). Transformers: Age Of Extinction (PAR), 3,224 theaters (-689) /3-day cume: $9.8M (-40%) / Per screen: $3,054 / Total cume: $226.8M / Wk 4

6). Tammy (WB), 3,402 theaters (-63) / 3-day cume: $7.4M (-41%) / Per screen: $2,176 / Total cume: $71M / Wk 3

7). 22 Jump Street (SONY), 2,229 theaters (-582) / 3-day cume: $4.7M (-28%) / Per screen: $2,110 / Total cume: $180.5M / Wk 6

8). How To Train Your Dragon 2 (FOX), 2,169 theaters (-716) / 3-day cume: $3.9M (-36%) / Per screen: $1,800 / Total cume: $160.7M / Wk 6

9). Earth To Echo (REL), 2,450 theaters (-780) / 3-day cume: $3.26M (-40%) / Per screen $1,334 / Total cume: $31.9M / Wk 3

10). Maleficent (DIS), 1,541 theaters (-536) / 3-day cume: $3.2M (-23%) / Per screen: $2,101 / Total cume: $228.3M / Wk 8

11). Begin Again (TWC), 1,302 theaters (+363) / 3-day cume: $2.6M (-6%) / Per screen: $2,027 / Total cume: $9.3M / Wk 4

12). America (LGF), 1,030 theaters (-75) / 3-day cume: $1.6M (-30%) / Per screen: $1,629 / Total cume: $11.4M / Wk 4

13). Deliver From Us From Evil (SNY), 1,491 theaters (-1,558) / 3-day cume: $1.5M (-68%) / Per screen: $1,031 / Total cume: $29.2M / Wk 3

14). Jersey Boys (WB), 1,003 theaters (-965) / 3-day cume: $1.2M (-52%) / Per screen: $1,198 / Total cume: $44.4M / Wk 5

15). Boyhood (IFC), 34 theaters (+29) / 3-day cume: $1.1M (+202%) / Per screen: $34,418 / Total cume: $1.7M / Wk 2

16). Chef (OPRD), 552 theaters (-149) / 3-day cume: $1.110M (-12%) / Per screen: $2,011 / Total cume: $25.9M / Wk

17). Edge Of Tomorrow (WB), 602 theaters (-501) / 3-day cume: $1.103M (-39%) / Per screen: $1,833 / Total cume: $96.6M / Wk 7

18). Think Like A Man Too (SONY), 628 theaters (-603) / 3-day cume: $1M (-55%) / Per screen: $1,705 / Total cume: $63.9M / Wk 5

19). Persecuted (MILLENT), 736 theaters / 3-day cume: $851,391 / Per screen: $1,157 / Wk 1

20). The Fault In Our Stars (FOX), 557 theaters (-445) / 3-day cume: $815K (-46%) / Per screen: $1,466 / Total cume: $121.59M / Wk 7

7th UPDATE, Sunday, 8:10 AM: This very soft movie-going weekend (box office is down 28%) saw the bow of three new films — Universal’s dystopian horror flick, The Purge: Anarchy, Disney’s animated family offering Planes: Fire & Rescue and Sony’s R-rated comedy Sex Tape all competing against Fox’s franchise The Dawn of the Planet of the Apes. All of them underperformed so we’re now waiting for Uni’s Lucy (which is tracking well) and Disney/Marvel’s Guardians of the Galaxy to hopefully give the box office back some of its shine near the end of summer, but not sure it can really lift it to where it needs to be. It’s no surprise that Apes — which took in an estimated $35.6M to $36.5M — took this weekend as it’s only in its second weekend. It dropped about 50% and Fox is saying $36M and it will fall within the range. It is only the second film to hold the No. 1 spot this summer two consecutive weekends in a row, the other being Transformers 4. Universal/Blumhouse’s The Purge: Anarchy was the best of the newbies,

QQL1FYms_400x400getting its biggest audience, as horror pics do, on Friday fright night. It will end the weekend with about $28M to $30M; the first Purge earned $34M. It is, by far, 2014′ biggest opening in the horror genre, but it didn’t have much to compete with this year (Paranormal Activity: The Marked Ones, Oculus). Universal noted that it was the first horror film to open with more than $20M since last September when Insidious 2, and marks the second-highest opening for a horror film in July, the first being The Conjuring, which opened to $41.8M last year. “For a little film like this, it’s a success,” said Uni distribution head Nikki Rocco. “I’m sorry it didn’t help the overall business, but it will be a profitable film. We’re happy for Jason Blum.” Indeed it will. It was made for only about $9M, according to the studio. It opened overseas and is doing better than the first installment in the same territories. planes-6In the No. 3 spot was the family film Planes: Fire & Rescue which will end the weekend around $17.8M to $18M. Shrug, yawn, but to be fair, everything underperformed this weekend. It also opened overseas and took in about half of what it did domestically. “This opened a bit less than what we had hoped for, but it only cost $50M to make and it will have decent business in other product areas,”‘ said Dave Hollis, evp of worldwide distribution for Disney. “The first film had more than a four multiple and we have a movie that scored an A CinemaScore and there is nothing for families coming. We have kids out of school for another six weekends so we think it will continue to play.” Sex Tape completely unraveled from estimates on Friday to end the weekend at around $15M, which on a budget of $43M+ stings for Sony. A year ago, all other distribs were scheduling around this one, thinking it would be a big opener. But it, too, underperformed and badly. “We made a movie that we love with stars we love and I think the title misled people but this is a very funny, sweet comedy, and we have strong hopes for it overseas as Cameron (Diaz) is a big star internationally,” said Rory Bruer, head of worldwide distribution for Sony. (It opened to about $3M in Australia and some smaller markets). Sex Tape“We are hoping that audiences find this one, and that will show in the multiple,” he added. Best face and foot forward, right? The studio is shouldering probably $70M+ in marketing and distribution costs with the bulk of it to open in North America, so, not sure how it will do, actually. Those international numbers and others, see Nancy Tartaglione’s report coming later today. Rounding out the Top Five was Transformers: Age of Extinction, with another $9.6M+ for the three-day. But bigger news is Boyhood from IFC Films, which looks to take around 34K per screen for another strong weekend as it expands its way across the country. It jumped 39% from Friday to Saturday. Watch for Brian Brooks’ Specialty Box Office report for all the latest. Speaking of percentages jump — Chef jumped a big 87% from Friday to Saturday and ends the weekend over $25M for Open Road Films, which is a great gross for that little film. Chart is on its way and will include estimates for moviegoing today: 1). Dawn of the Planet of the Apes (FOX), 3,969 theaters (+2) / $10.45M Friday / $14.78M Sat. / $10.8M Sun. (-26%) / 3-day est. cume: $35.6M to $36.5M (-50%) / Total est. cume: $138.9M / Wk 2 2). The Purge: Anarchy (UNI), 2,805 theaters / $12.98M Fri. / $9.5M Sat. / $7.5M Sun. (-20%) / 3-day cume: $28.4M to $30M / Wk1 3). Planes: Fire & Rescue (DIS), 3,826 theaters / $6.29M Fri. / $6.4M Sat. / $4.95M Sun. (-25%) / 3-day cume: $17.8M to $18M / Wk 1 4). Sex Tape (SONY), 3,062 theaters / $5.6M Fri. / $5.2M Sat. / $4.2M Sun. (-20%) / 3-day cume: $15M / Wk 1 5). Transformers: Age of Extinction (PAR), 3,224 theaters (-689) / $2.74M Fri. / $4M Sat. / $2.8M Sun. (-30%) / 3-day cume: $9.65M to $10M (-45%) / Total est. cume: $226.8M / Wk 4 6). Tammy (WB), 3,402 theaters (-63) / $2.2M Fri. / $3M Sat. / $2.1M Sun. (-30%) / 3-day cume: $7.5M (-40%) /  Total cume: $71M+ / Wk 3 7). 22 Jump Street (SONY), 2,229 theaters (-582) / $1.4M Fri. / $1.9M Sat. / $1.37M Sun. (-30%) / 3-day cume: $4.7M (-28%) / Total cume: $180.5M / Wk 6 8). How to Train Your Dragon 2 (FOX), 2,169 theaters (-716) / $1M Fri. / $1.5M Sat. / $1.1M Sun. (-20%) / 3-day cume: $3.8M (-35%) / Total cume: $160.7M / Wk 6 9). Maleficent (DIS), 1,541 theaters (-536) / $954K Fri. / $1.316M Sat. / $987K Sun. (-%) / 3-day cume: $3M+ (-26%) / Total cume: $228.3M / Wk 8 10). Earth to Echo (REL), 2,450 theaters (-780) / $980K to $1M Fri. / $1.3M Sat. / $920K Sun. (-30%) / 3-day cume: $3.1M to $3.26M (-42%) / Total cume: $31.9M / Wk 3 6th UPDATE, Saturday, 10:50 PM: Late night grosses show that Dawn of the Planet of the Apes is on track for a $14.5M to $14.9M Saturday which means it could push easily past $36M (that’s figuring in a 25% decline on Sunday). Following Apes, is The Purge which will make anywhere between $9.4M and $9.7M today, dropping 26% on Saturday which means the dystopian horror pic will bring in about $30M. Planes: Fire & Rescue stays in third place tonight and remained steady with about $6.3M to $6.6M so will hit the low end of the estimate earlier today of $17.5M. Sex Tape dropped about 5% on Saturday date night to bring in an estimated $5.3M today for a total three-day weekend of $15.14M (that’s with a 25% drop figured in for Sunday). Rounding out the Top Five is Transformers 4 which grossed around $4.1M today for a revised weekend total of about $9.71M (that’s with a 30% drop figured in for Sunday). That’s how the Top Five look tonight. The entire weekend looks to be off about 28% … like I said earlier, boy, is this a flat summer. More to come in the AM. 5th UPDATE, Saturday, 7:28 AM: Not much has changed from last night as the three newcomers are getting flatter in numbers by the hour and Apes looks to drop about 52% in its sophomore frame. Boy, is this a crappy summer or what? I mean, seriously, flat almost all the way around. There has yet to be a $100M opener and not one picture has made it to $300M yet. And there doesn’t seem anything left in the pipeline to do it. indexThe second installments of many pics released this year have done less than their predecessor and that is going to be the case for Universal/Blumhouse’s The Purge: Anarchy, which has done the best of the newbies but still will not touch the first installments’ $34M gross last year … so maybe around $30M to $30M+. But at the end of the day, this pic will be profitable so it’s a winner. Disney’s Planes: Fire & Rescue will come in under $20M this weekend while the first made $22.2M; this title will do well in the home entertainment sector (as they always do), but it flew a bit lower than expected last night. Saturday and Sunday are its best movie going days when the families pick and choose so perhaps it will get a head wind … no, wait, a tail wind (thanks to a commenter for correcting my aviation blunder). sex-tapeSony’s Sex Tape– on a budget of around $43M (not counting marketing and distribution costs) — was an original project but had the same comedic duo (Cameron Diaz and Jason Segel) as Bad Teacher, which opened in 2011 to $31.6M so that’s the comp that everyone was looking at initially. By the way, it also got a C+ CinemaScore. Sex Tape won’t touch anywhere near that and will come in around $14.3M to $16M, depending on the day. Man, that hurts. Hoping that Saturday night date night will help it out a bit. Sony expects a strong multiple on this one and also for it to do some decent international business. The Other Woman, which starred Diaz and was a PG-13 comedy, has done well for Fox so we’ll see. It’s seriously flailing now. boyhood4_largeThe better news is in the indie world where IFC Film’s Boyhood is a stand-up guy with roughly $328K on 34 screens. Last weekend, as one of its filmmakers pointed out this AM, it had a big Saturday uptick of 54% from Friday to Saturday. If it does even 31% better than Friday, we’re looking at an ending three-day gross of $1.3M and a per screen of $40K. If not and we see maybe a 20% uptick, we’re looking at a $1M take and a $30K+ per. So we’ll see, but this pic has been playing incredibly strong based on wonderful word-of-mouth and critical praise. Its distrib IFC Films noted this AM that it was No. 1 in almost all of its 34 locales and beat both Apes and The Purge: Anarchy at the ArcLight in L.A. Also added newcomer Wish I Were Here from Zach Braff just for the heck of it. By the way, remember Jon Favreau’s little movie Chef? It just passed the $25M mark last night for Open Road. Bravo! Here’s the chart: 1). Dawn of the Planet of the Apes (FOX), 3,969 theaters (+2) / $10.45M Friday / 3-day est. cume: $35M+ (-52%) / Total est. cume: $138M+ / Wk 2 2). The Purge: Anarchy (UNI), 2,805 theaters / $12.98M Fri. / 3-day cume: $30M to $31M / Wk1 3). Planes: Fire & Rescue (DIS), 3,826 theaters / $6.29M Fri. / 3-day cume: $17.5M to $18M / Wk 1 4). Sex Tape (SONY), 3,062 theaters / $5.6M Fri. / 3-day cume: $14.3M to $16M / Wk 1 5). Transformers: Age of Extinction (PAR), 3,224 theaters (-689) / $2.74M Fri. / 3-day cume: $9M (-45%) / Total est. cume: $228M / Wk 4 6). Tammy (WB), 3,402 theaters (-63) / $2.2M Fri. / 3-day cume: $7M (-44%) / Total cume: $70.7M to $72M / Wk 3 7). 22 Jump Street (SONY), 2,229 theaters (-582) / $1.4M Fri. / 3-day cume: $4.5M (-31%)/ Total cume: $178M to $181M+ / Wk 6 8). How to Train Your Dragon 2 (FOX), 2,169 theaters (-716) / $1M Fri. / 3-day cume: $3.5M (-40%) / Total cume: $160M+ / Wk 6 9/10). Earth to Echo (REL), 2,450 theaters (-780) / $980K to $1M Fri. / 3-day cume: $3M+ (-43%) / Total cume: $31.8M to $32.8M / Wk 3 Maleficent (DIS), 1,541 theaters (-536) / $954K Fri. / 3-day cume: $3M+ (-26%) / Total cume: $229M / Wk 8 NOTEWORTHY: Boyhood (IFC), 34 theaters (+29) / $329K Fri. / 3-day cume: $1.3M / Per screen: $39,900 to $40,900 / Wk 2 Wish I Was Here (FOC), 68 theaters / $150K Fri. / Per screen: $770K / Wk 1 4th UPDATE, Friday, 10:38 PM: This weekend is turning out to be kind of soft for all pics in the marketplace with Dawn of the Planet of the Apes expected to drop about 53% in its second weekend for around $10M+ Friday night and a $30M to $33M+ weekend. Of the three newbies, The Purge: Anarchy found its Friday night fright night audience to make around $11M to $13M — in one day it’s pulled in more than the entire three-day weekend of Deliver Us From Evil which bowed on July 2nd to $9.7M. It got a B CinemaScore tonight. Meanwhile, Sex Tape started out strong and started to unravel throughout the day. It’s recording mediocre numbers and is expected to gross maybe $5.5M to $6M tonight and come in probably No. 4 for a $15M to $17M weekend. It got a C+ CinemaScore. At the moment, that places it behind Planes: Fire & Rescue which is estimated to fly in with around $6.5M tonight as it heads from its weakest day to its strongest days tomorrow and Sunday and may make around $18M to $19M. It received an A CinemaScore. That’s how it looks right now. As always positions and numbers may change in the AM. 1). Dawn of the Planet of the Apes (FOX), 3,969 theaters (+2) / $10M+ Friday / 3-day est. cume: $34M (-53%) / Total est. cume: $137.3M / Wk 2 2). The Purge: Anarchy (UNI), 2,805 theaters / $11M to $13M Fri. / 3-day cume: $26M to $28M / Wk1 3). Planes: Fire & Rescue (DIS), 3,826 theaters / $6.5M Fri. / 3-day cume: $18M to $19M / Wk 1 4). Sex Tape (SONY), 3,062 theaters / $5.5M to $6M Fri. / 3-day cume: $15M to $17M / Wk 1 5). Transformers: Age of Extinction (PAR), 3,224 theaters (-689) / $2.85M Fri. / 3-day cume: $9.6M (-40%) / Total est. cume: $226.7M / Wk 4 6). Tammy (WB), 3,402 theaters (-63) / $2.1M Fri. / 3-day cume: $6.8M (-44%) / Total cume: $70.45M / Wk 3 7). 22 Jump Street (SONY), 2,229 theaters (-582) / $1.4M Fri. / 3-day cume: $4.6M (-29%)/ Total cume: $180M / Wk 6 8). How to Train Your Dragon 2 (FOX), 2,169 theaters (-716) / $1M+ Fri. / 3-day cume: $4M (-30%) / Total cume: $160M+ / Wk 6 9). Earth to Echo (REL), 2,450 theaters (-780) / $900K to $1M Fri. / 3-day cume: $$2.7M to $3.2M (-41%) / Total cume: $31.56M / Wk 3 10). Maleficent (DIS), 1,541 theaters (-536) / $825K Fri. / 3-day cume: $2.6M (-29%) / Total cume: $227.8M / Wk 8 NOTEWORTHY: Boyhood (IFC), 33 theaters (+28) / $270K Fri. / 3-day cume: $900K / Per screen: $27,320 / Wk 2 3rd UPDATE, Friday, 5:32 PM: Based on 4 PM numbers, this three-for-the-money weekend looks like of the newcomers, Fox’s Dawn of the Planet of the Apes could take anywhere from $36M for the three-day in its second weekend out. The Purge: Anarchy is starting to see its Friday Night horror crowd on the East Coast so the estimates below are still on the mark. However, Sony’s Sex Tape is, by all accounts, looking a bit weaker and now looks like it might be in the $18M range Same holds true for Disney’s Planes: Fire & Rescue which may end up under the $20M mark after the dust clears. It’s still early, but that’s what the box office ticker tape looks like tonight. Rounding out the Top Five is, of course, Paramount’s Transformers: Age of Extinction in its fourth week which is estimated to take in roughly $8M for the three-day. 2nd UPDATE, Friday 1:15 PM: Matinee grosses are starting to roll in and it is quite clear that Dawn Of The Planet Of The Apes will take the No. 1 spot as expected, on track at the moment — and this can change — for a three-day weekend take of an estimated $35M after a Friday take of around $10M. It has been playing well during the week. the-purge-anarchy-2014The Purge: Anarchy‘s audience will really come out in force tonight but on the matinees, they are doing respectable numbers so it looks like maybe a $28M-$31M weekend at the moment for Universal Pictures as it is tracking to about a $12M-$15M Friday haul (includes those $2.6M late nights). The first pic, buoyed by the starpower of Ethan Hawke, took in $34M when it bowed last year. Sony’s Sex Tape which started out strong and now is running behind its comps at the moment — and probably at around 60% of Bad Teacher‘s business, which also starred Cameron Diaz and Jason Segel — may come in around $20M+ for the three-day as it is expected to have about a $7M Friday (includes the $1.1M from last night). There is a very good chance that the R-rated comedy even could come in mid-$20M mark (could it do $25M or $26M?). sex-tapeThese kind of comedies usually have a pretty strong multiple if it’s a quality film. It’s getting snarked on by the critics, but actually it’s a great couples movie (especially if you have children). And, let’s face it, if something as bad as Tammy could hold, why not Sex Tape? It’s a heck of a lot funnier. Disney’s Planes: Fire & Rescue will likely take in around $7M to $9M tonight, but it doesn’t mean much as the audience for this film will come out on Saturday and Sunday. This picture probably plays best to the kiddies but after seeing it, the writing is way above their heads. planes2featureIt has a great marketing campaign and a good distribution date to try to capitalize on the family market. I don’t expect this one to hold as well as the studio’s Maleficent or even Fox’s How to Train Your Dragon 2 as they were much better films … much, much better … and appeals to a wider age range. Right now, maybe $17M to $20M. The first one made $22.2M on its opening weekend. UPDATE, Friday, 7:20 AM: It’s going to be a crazy ride of a weekend as three pictures battle for position under Fox’s Dawn Of The Planet Of The Apes. Universal just announced that The Purge: Anarchy took in $2.6M in late nights which started at 8 PM. That does not beat the first installment which bowed last year to $3.4M on late nights starting at 10 PM, but is a decent start for this dystopian horror pic which bowed last night in 2,194 theaters. Friday night should be a strong as the horror crowd always packs the theaters on this night. sex-tape-header-2Sony also just announced that its R-rated comedy romp Sex Tape grabbed $1.1M in 2,457 theaters starting at 7 PM. Since Bad Teacher (which stars the Sex Tape duo of Cameron Diaz and Jason Segel) started at midnights, Sony is looking for other comparisons which started earlier. So, Fox’s The Other Woman grossed 550K at 9 PM and then went onto gross $23M for the weekend, while Heat grossed $1M starting at 10 PM and had a $39M weekend and We’re The Millers pulled in $1.7M at 8 PM for a $26M haul (but that one opened on a Tuesday). Planes: Fire & RescueDisney’s Planes Fire & Rescue opened at the same time as the first installment so this is a fair comparison: It grossed about 450K in late nights starting at 7 PM, pretty much the same kind of business they did last year when it opened August 9. That opened to a $22.2M three-day weekend. We’ll see how this one fares as it heads into the family-going days of Saturday and Sunday. The Purge: Anarchy is currently the 2nd most socially active pic in July behind Dawn Of The Planet Of The Apes and its YouTube views (as expected for the horror film) have popped in the last week with the domestic teaser trailer on the Universal channel getting around 7M views and a holdover trailer from last year continuing to grow every day. Its FB page just passed 2M likes and superfans are reposting materials on an average earned/owned ratio of 8  to 1, according to RelishMix. And while this one doesn’t have the social power of last year’s star power of Ethan Hawke, Michael K. Williams “is by far the most social cast member with his 118K Twitter followers,” they say. UPDATE: Friday, 6:55 AM: While we wait for late night grosses from Universal’s The Purge: Anarchy and Sony’s Sex Tape this morning, there are some notable accomplishments to tell you about: Adding another $5.8M yesterday, Fox’s Dawn Of The Planet Of The Apes, as expected, crossed the $100M mark and now heads into the weekend with a total cume of $102.9M. But, while Apes has been the dominant player, a little boy stood up to them in a couple of its theaters. IFC’s Boyhood, which expands to 34 screens this weekend, has the distinction of being No. 1 midweek in its theaters and beat the Apes back in both of  its Los Angeles venues — the Landmark and the ArcLight. It also broke the house record for a week run at the IFC center in New York, finishing up the week with $125K. PREVIOUS, Thursday, 12:04 PM: This weekend will see the debut of three very different genre films — horror, family and adult comedy — amid the second weekend of Dawn Of The Planet Of The Apes which is, once again, expected to take the top spot at the box office. It’s playing well during mid-week, audiences love this film so much so that it will pass $100M tonight. This is going to be a wild box office ride as three of the films are tracking in a similar range. Apes is on track to take in around $32M to $34M, depending on the percentage fall followed by the Universal/Blumhouse horror flick The Purge: Anarchy which is on track to come in second, Sony’s R-rated comedy starring Cameron Diaz and Jason Segel, Sex Tape may come in third and Disney/Pixar’s Planes: Fire & Rescue looks to come in fourth. That’s how it looks for the moment. Meanwhile, IFC Films Boyhood is sticking with its expansion plans and rolling the film out to 34 more screens this weekend. Will be watching that one as well. the-purge-anarchy-teaser-trailer-hd-frank-grillo-horror-2014All three bow tonight in late nights. Those late night grosses won’t say much to us about Planes, but will be interesting to see The Purge and Sex Tape‘s numbers tomorrow morning. The Purge may get a nice number tonight from horror superfans. It bows at 8 PM. Right now, Fandango is dubbing it “the biggest pre-selling horror movie” of the year, noting that at the same point in the sales cycle, The Purge is selling more advance tickets than other horror films that opened this year, including Paranormal Activity: The Marked OnesOculus, and last weekend’s Deliver Us From Evil. These horror flicks usually tend to open well and then fall off quickly. The first Purge opened to $3.4M in late nights starting at 10 PM and went on to gross $34M; of course, it starred Ethan Hawke which gave it some cachet. That one was done on a shoestring and shot all in one location and ended up grossing $64.4M domestically (about 19 times its budget). This one’s budget is three times the last one … those involved with the film tell us it was around $9M, was filmed outdoors and was churned out quickly to capitalize on last year’s profitable hit. It opens in over 2,800 theaters. 1138130 - SEX TAPESex Tape, meanwhile cost around $43M, not counting marketing and distribution costs. The R-rated comedy is getting stung a bit by critics but most people I know who have seen this film thought it was a fun romp (once you get past the opening raunchiness). When I’m laughing aloud at a movie, to me, that’s worth the ticket price. What it has going for it is that it’s going to be the only new comedy out there and it’s much better than Tammy (now in its third week of release). The fact that audiences hung in there for Tammy‘s second weekend shows the appetite for an adult comedy. For the male audience they will be able to gawk at Cameron Diaz’s naked bod and for the female audience, they seem to swoon over Segel. Diaz and Segel last starred together in Bad Teacher and that was a winning combination, taking in a total of $100M domestically and $216.1M worldwide. The adult comedy films usually end up with a decent multiple. I was told by those in the know that Diaz received $12.5M upfront and will receive some box office bonuses and has significant profit participation (contingent) but no first-dollar gross, so gets a nice piece of change at break-even. Certainly, she got that deal based on the success of Bad Teacher. So, if Sex Tape opens to mid-to-high $20M this weekend, it’ll end up making arouPlanesFireAndRescuend $90M. Late nights for this one also start at 8 PM. Planes: Fire & Rescue is a new entry for family audiences who are tiring of Maleficent (8-week in release) and How To Train Your Dragon 2 (in its sixth weekend of release) and never really got that much into Earth To Echo (in its third week of release). That is also opening tonight at 7 PM, but it will take until the weekend to see how that will go when family audiences flood the theaters.

For more estimates listed by title, see box office results here...