Network and studio marketers have been buying up every bit of space they can in San Diego to promote their wares at Comic-Con. TNT has managed to find a pristine place though to promote its new Sean Bean-starring drama series Legends: the airport. The takeover of San Diego International Airport the week of July 21 will include Legends imagery and messaging at baggage claim carousels, escalators and skyway bridges. That will be in addition to traditional promos including Gaslamp Quarter billboards.
Last year’s marketing blitzes around town during Comic-Con included a massive Helix banner from Syfy that wrapped around the Marriott Hotel next to the San Diego Convention Center, and ABC’s Marvel’s Agents Of S.H.I.E.L.D. signage on train cars.
TNT’s confab lineup this year includes summer hit The Last Ship – that marketing push includes a party aboard the USS Midway at the city’s Navy Pier — and Falling Skies. The former’s panel is July 24 at 1:45 PM in Room 6A of the convention center and the latter’s is the next day at 4:30 PM in Room 6BCF.
The Legends panel Thursday at the convention center includes cast Ali Larter, Morris Chestnut and Tina Majorino with executive producers Howard Gordon and David Wilcox. The session will open with a screening of the first episode of the series ahead of its August 13 premiere.