RATINGS RAT RACE: ‘Agents Of S.H.I.E.L.D.’ & ‘About A Boy’ Inch Up, CBS Dramas Slip, ‘Celebrity Wife Swap’ Season Debut Soft

By | Wednesday April 16, 2014 @ 9:59am PDT
Nellie Andreeva

UPDATE 2:30 PM: A ton of adjustments: The Voice, NCIS, Marvel’s Agents of S.H.I.E.L.D., New Girl, Person Of Interest and The Originals were each adjusted up a tenth among adults 18-49 while About A Boy, Growing Up Fisher and Supernatural were adjusted down a tenth.

PREVIOUS: ABC’s scheduling stunt with a Marvel’s Agents of S.H.I.E.L.D. block paid off. Airing at 9 PM with last week’s episode as a lead-in, the comic book series last night drew a 2.0 in adults 18-49, up 18% from its fast national last week and up 5% from the final to tie a five-week high. It is currently running behind CBS’ NCIS: LA (2.1) in the hour, but the ABC drama tends to get an upward adjustment in the finals, so it will likely end up in a tie or could even pull ahead.

celebritywifeswapIf you were scratching your head over the pairing of Agents of S.H.I.E.L.D. and Celebrity Wife Swap and banishing the family reality show to 10 PM, you were not alone. In its season premiere in the challenging for ABC Wednesday 10 PM slot, the unscripted series managed a 1.0, down a steep 58% from the last season premiere in the far more family-viewing-inducing 8 PM hour to mark the lowest premiere for the Wife Swap franchise. Still, underscoring ABC’s nightly struggles in the hour, that was a seven-week high for the network in the time period. Read More »

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RATINGS RAT RACE: ‘Kitchen Nightmares’ Returns Strong, ‘Neighbors’ Finale & ‘Shark Tank’ Down, ‘Unforgettable’ & ‘Hart Of Dixie’ Up

By | Saturday April 12, 2014 @ 9:45am PDT

Kitchen Nightmares April 11For one of the traditionally quietest nights on TV, there was a lot going on Friday in primetime. For one, the Ramsayfication of Fox continued anew with the return of Kitchen Nightmares last night and that seems to have been a good place to be. Back for its sixth season, Gordon’s weekly attempt to save a failing establishment kicked off with a 2-hour debut that saw Ramsay return to Scottsdale, Arizona and Amy’s Baking Company, which he stalked out of last year, and then head to Denver to help a struggling pizza joint. In its first spring premiere, the 8 PM (1.2/5) KN was up 33% from the 0.9/3 rating among adults 18-49 that its 1-hour October 26, 2012 Season 5 debut drew in the same slot. The 9 PM (1.1/4) airing last night saw a 22% rise over the last season opener. Time slot to slot, the restaurant makeover series was even last night with its last season finale on May 10, 2013. Read More »

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Could It Be Curtains For The ‘Law & Order’ Franchise This Season With End For ‘SVU’?

By | Friday April 11, 2014 @ 8:37am PDT
Nellie Andreeva

svuThat is one of the most intriguing questions heading into the upfronts this year. Of Dick Wolf‘s five Law & Order series, only one — first spinoff Law & Order: SVU – is still on the air. But its renewal is being complicated by financial issues. Now in its 15th season, Law & Order: SVU is the longest-running drama series currently on TV. As a high-end drama at that age, it is inherently expensive, leading to periodic budget reviews. Last year, SVU, nbclogoalong with Wolf’s then-freshman Chicago Fire, received early pickups. This year, Chicago Fire and freshman spinoff Chicago P.D. were among the shows to get early renewals by NBC last month, but SVU wasn’t. (All three are produced by NBC sibling Universal TV, where Wolf is based.) I hear the holdup has to do with a pay cut Wolf had been asked to take in order for SVU to come back, something he has been unwilling to do.

Related: On The Bubble: Where Endangered Broadcast Series Stand

Both sides have a point. Wolf’s camp could argue that SVU is having one of its strongest seasons in years, with star Mariska Hargitay getting notices for her nuanced performance. Averaging a 2.5 adults 18-49 rating (most current), SVU ranks as the No. 4 NBC scripted drama this season behind The Blacklist (4.3), Chicago Fire (2.9) and Grimm (2.6). Last night, the show matched its best 18-49 Live+Same Day rating (2.1) since the season premiere, up 21% from last week. SVU also is up double digits vs. last season, by 21% in 18-49 and by 17% in total viewers, and has an off-network deal with USA. Plus, I hear Wolf had taken a pay cut on the show once and is reluctant to do it again.

chicagopdfireOn the other hand, as solid as they are, SVU‘s numbers still are nowhere near the show’s heyday, prompting the network’s request for cost reduction. Ironically, NBC is in position to hold firm in part because of Wolf’s success with the Chicago Fire franchise. With young series like The Blacklist, Grimm, Chicago Fire and Chicago P.D. (2.4 in 18-49) doing as well or better than SVU, the network is far less dependent on the veteran than it was just a couple of years ago. Read More »

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On The Bubble: Where Endangered Broadcast Series Stand

By | Wednesday April 9, 2014 @ 2:25pm PDT
Nellie Andreeva

networklogosIt is very difficult for showrunners to wrap production on a season without knowing if their series would get another season. Unfortunately, that is the nature of the network business, and about two dozen shows go though that every year. Here is a look at each network’s comedy and drama series in peril and their odds for survival.

With all the drama carnage at ABC this season (Lucky 7, Betrayal, Killer Women, Mind Games, The Assets), the network is pretty lean on the hourlong side, and all shows currently on the air have a good shot at coming back. agents of shieldThat includes two freshman series, fall drama Marvel’s Agents of S.H.I.E.L.D., despite slipping in the ratings, and midseason entry Resurrection. Of returning dramas, there is no doubt about renewals for Shonda Rhimes’ Grey’s Anatomy, especially with stars Ellen Pompeo and Patrick Dempsey signed on, and Scandal, as well as Castle and Once Upon A Time. While it was heavily on the bubble last season, country music drama Nashville appears in a stronger position this spring and looks likely to continue. And, despite its ratings erosion, Revenge remains a signature, upscale drama for ABC that the network also owns. Because of its heavy mythology with a revenge storyline that has been central to the show since the pilot, it is unlikely that ABC would abruptly end the series without giving it a final chapter to wrap things up.

Things are far murkier on the comedy side where there are three shoe-ins, anchors Modern Family and The Middle and freshman The Goldbergs. None of these hail from ABC’s sister studio, and building a steady comedy pipeline at ABC Studios has been important for the overall health of the company. There are three ABC Studios-produced comedy series on ABC at the moment, all on the bubble: freshmen Trophy Wife and Mixology and sophomore The Neighbors. The network will likely renew at least one comedy from its own studio. (Last year, it picked The Neighbors vs. 20th TV’s How To Live With Your Parents.) Of the three, Trophy Wife seems to have the biggest support and is the most promotable, with KATE SIMSES, ADAM CAMPBELLa star cast led by Malin Akerman and Bradley Whitford. But the name cast also makes Trophy Wife the most expensive, and its ratings are pretty soft. The Neighbors, which comes from prominent Disney writer Dan Fogelman, costs way less, and, while only doing so-so on Fridays, it could deliver something ABC Studios has not seen in a while: a third-year comedy. (Fogelman also has comedy pilot Galavant in the running at ABC.) Then there is Mixology, which has not done well behind Modern Family. It stands out with its unusual structure — set in a bar over the course of one night — it has quickly built a core fan base and has supporters at ABC. But relaunching a heavily serialized comedy in the fall four months after a brief midseason run would be a challenge and growing ratings for such a show with a continues storyline would be very difficult. ABC has a recent history of sticking with narrow, quirky relationship comedies like Happy Endings and Don’t Trust the B—- but all were eventually cancelled. 20th TV’s Last Man Standing starring Tim Allen is quietly wrapping its third season. It has done a decent job as a Friday 8 PM anchor and is ABC’s only multi-camera series. With several high-proile multi-camera pilots, the network could use Last Man Standing as a building block. (How about Allen paired with another comedy vet, Henry Winkler of The Winklers?). Read More »

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RATINGS RAT RACE: ‘Unforgettable’ Return, ‘Hannibal’ & ‘Neighbors’ Down, ‘Raising Hope’ Finale Up, ABC Wins Night In Demo

By | Saturday April 5, 2014 @ 9:59am PDT

UNFORGETTABLE APRIL 4 CBSThe end of the workweek was a night of new beginnings and a final farewell on primetime last night. The beginning was the return of Unforgettable (1.0/4) for the last six episodes of its second season on CBS. The Sony TV-produced procedural starring Poppy Montgomery and Dylan Walsh is in some ways, the show that will never die – having cancelled once and then brought back to life again in summer 2012 with a new pick up. Last night, however, Unforgettable took a hit in its latest return. Already renewed for a third season set to start in June, the show fell 23% last night from its Sunday July 28 Season 2 debut of last year. While even with its last show on September 8 last year, last night’s Unforgettable actually saw a small 4% total viewership rise from its Season 2 debut to an audience of 7.50 million. Back with their first originals since March 14, Hawaii Five-0 (1.3/5) and Blue Bloods (1.5/5) were down and up 7% respectively, with the latter the most watched show of the night with 11.40 million viewers. Read More »

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Deadline’s Best TV Stories Of The Week

By | Sunday March 23, 2014 @ 6:06pm PDT

Miss Deadline’s top TV stories this week? Check them out now:

fondatomlinJane Fonda & Lily Tomlin To Topline Netflix Comedy Series From ‘Friends’ Alumna Marta Kauffman, Paula Weinstein & Skydance
By Nellie Andreeva – Former Nine To Five co-stars Jane Fonda and Lily Tomlin are reuniting on screen in Grace And Frankie, Netflix‘s next original series.

ABC Family Pilot ‘Alice In Arabia’ Not Going Forward After Pressure From Muslim Advocacy Group
By Nellie Andreeva – Four days after giving a pilot greenlight to drama Alice In Arabia, ABC Family is pulling the plug on the project about an American teenage girl kidnapped by her extended royal Saudi Arabian family and forced to live with them.

PILOT SEASON 2014: Network Casting Chiefs On This Season’s Biggest Challenges, Casting Coups & Fresh Faces
By Nellie Andreeva – Spring arrived yesterday, bringing the end of the annual two-month mad dash known as pilot casting season. Heading into pilot season this year, there was a lot of concern that the proliferation of original scripted programming on cable and digital platforms would put an additional strain on broadcast pilot casting, further depleting the talent pool.

Alfre Woodard HeadshotAlfre Woodard To Play US President In NBC Pilot ‘State Of Affairs’
By Nellie Andreeva – Alfre Woodard is taking on a presidential turn opposite Katherine Heigl in NBC‘s drama pilot State Of Affairs.

USA Picks Up Medical Drama Pilots ‘Rush’ & Complications’ To Series, Confirms ‘White Collar’ Renewal
By Nellie Andreeva – Dr. Lawson, meet Dr. Rush and Dr. Ellis. USA Network has given 10-episode series orders to two medical dramas whose protagonists share DNA with the lead in Royal Pains, ER physician-turned-concierge doctor Hank Lawson. Read More »

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RATINGS RAT RACE: ‘Whose Line’ Returns Down, Tops ‘Rake’, ‘Dixie’ Inches Up

By | Saturday March 22, 2014 @ 10:10am PDT
Nellie Andreeva

Whose-Line-Is-It-AnywayThe CW’s new Friday lineup premiered last night, anchored by summer breakout Whose Line Is Is Anyway at 8 PM. The improv comedy opened its second cycle with a 0.6 in adults 18-49 and 1.91 million viewers. That was down sharply from the 1.1 for the show’s summer debut but that opener was boosted by curiosity as it marked the comedy’s return after a six-year hiatus. Last night’s Whose Line edged the summer finale (0.5). It also topped in the demo the second Friday airing of Fox’s Rake (0.5, flat with last week, 1.92 million) at 8 PM. Whose Line’s viewership was the largest for a regularly scheduled CW programming in the hour in almost three years, since the May 2011 season finale of former Friday dweller Supernatural. At 9 PM, Hart of Dixie (0.4, 1.23 million) rose by a tenth in 18-49 in its new home vs. its last airing on Monday and by 19% in total viewers. It tied Fox in the hour in 18-49, facing an Enlisted rerun (0.4) and new Raising Hope (0.4). Read More »

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RATINGS RAT RACE: CW’s ‘The 100′ Off To Strong Start, ‘Survivor’ Widens ‘Idol’ Lead

By | Thursday March 20, 2014 @ 10:10am PDT
Nellie Andreeva

PilotThe 100 trailer was probably the best received one at the CW upfront presentation. With high hopes for the Lost-meets-Lord Of The Flies sci-fi drama, the network cleared one of its best launching pads for it, the post-Arrow Wednesday 9 PM slot, sending freshman The Tomorrow People to Mondays. The move has worked for now — The Tomorrow People retained its numbers in the transition to a new night while The 100 premiere improved on Tomorrow People. In its debut, The 100 drew 2.7 million viewers to become the CW’s most watched midseason premiere in four years, since Life Unexpected in 2010 though that also is reflective of the fact that the CW’s highest profile new series usually launch in the fall. In the demos, The 100 posted a 0.9 in adults 18-49 and 0.7 in 18-34. It outperformed the fall debut of The Tomorrow People in the slot (2.3 million, 0.8 in 18-49, 0.5 in 18-34 per fast nationals) despite having a weaker lead-in. What’s even more impressive, The 100 built on its Arrow lead-in (2.4 million, +17% from last week; 0.8 in 18-49, +14%; 0.8 in 18-34, +17%) in total viewers and 18-49, the first show to do so in total viewers.

Last week’s first ever demo win for CBS’ Survivor over American Idol in the 8 PM hour proved not to be a fluke but the beginning of a streak. Read More »

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NBC Renews ‘Chicago Fire’, ‘Chicago PD’ & ‘Grimm’

By | Wednesday March 19, 2014 @ 4:59pm PDT
Nellie Andreeva

NBC has given early renewals for next season to three chicago firemore dramas: Chicago Fire, its spinoff Chicago P.D., and Grimm. All hail from Universal TV. They join hot freshman The Blacklist, which already was picked up for a second season. Also set to return next season are veteran comedy Parks And Recreation (Season 7), flagship reality series The Voice (Cycle 7), and Celebrity Apprentice (Cycle 14), which skipped a season.

Related: 2014 NBC Pilots

NBC_logoThe renewal of Dick Wolf’s Chicago Fire for a third season and Chicago P.D. for a second opens the door to further expanding the franchise with a long-rumored Chicago-set medical drama though that likely won’t happen for next season. Last year, NBC picked up all of Wolf’s series at the same time. This time, Law & Order: SVU is not part of the package as the veteran usually gets a renewal close to the upfronts. But with the Chicago franchise grimm logoblossoming, would the last representative of Wolf’s previous power NBC procedural brand, Law & Order, call it a day? (From what I hear, that doesn’t seem very likely, at least not this season.)

Chicago Fire and especially Chicago P.D. have benefited from franchise crossovers that have lifted ratings. Another one is coming with a massive bomb explosion storyline, which will span the April 29 episode … Read More »

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RATINGS RAT RACE: ‘Rake’ Tanks In New Slot, ‘Hannibal’ Rises, ‘Undercover Boss’ Finale Up Over Last Year, ABC Wins Night In Demo

By | Saturday March 15, 2014 @ 10:00am PDT

rake march 14When Fox moved newbie Enlisted on Friday nights in January, the show saw a big jump upwards. The same could not be said for fellow freshman Rake (0.5/2) last night on its move to Fridays. The debut of the Greg Kinnear–starring drama in its new slot last night saw the faltering show hit a new low – down 37% from its last original on Thursday March 6. How much longer Rake will last now is really a matter of how low Fox is willing to let the show go. With a falling Rake as its lead-in instead of a Bones repeat, Enlisted (0.6/2) took a hit last night. The comedy was down 14% from its March 7 show. At least Raising Hope escaped unscathed. That comedy was even with last week’s 0.5/2 rating.

Related: Fox’s ‘Rake’ Moves To Fridays Read More »

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NBC Schedules 10 Season Finales

By | Tuesday March 11, 2014 @ 3:34pm PDT

NBC_logoIt’s that time of year, when the TV viewers’ thoughts turn to plot wraps and cliffhangers. NBC today announced season-finale dates for 10 of its series.  The Voice will wrap with a two-hour edition on May 20, and Community‘s term ends April 17. On the drama side, the 2013-14 season of Parenthood also wraps April 17, The Blacklist checks off its last episode May 12, Chicago Fire goes out May 13, Revolution wraps May 14, Grimm’s story ends May 16, the Law And Order: SVU and Chicago P.D. shifts end May 21, and Hannibal‘s last meal is set for May 23. The network last month announced an April 24 date for its hourlong Parks And Recreation finale featuring Michelle Obama.

Related: 2014 NBC Pilots

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RATINGS RAT RACE: ‘Hannibal’ Falls Hard, ‘Enlisted’ Up, ‘Blue Bloods’ Even, ‘Shark Tank’ Dips As ABC Wins Night In Demo

By | Saturday March 8, 2014 @ 9:34am PST

MARK CUBAN, DAYMOND JOHNThings we know – the Olympics are long done, the Oscars have come and gone and awards season is over (for now) and ABC dominates Fridays. However, even though the network won the night among adults 18-49 with a 1.6/6 rating, ABC still stumbled a bit compared to last week – both down from its season demo high and with individual shows. With pitches for bicycle lighting and one for the baby knee pads Shark Tank (2.0/7) easily led the night as the highest rated show. With a 5% dip from its February 28 show, the entrepreneurial reality series basically stayed steady with last week. Though with 7.49 million watching it was down from its second best viewership result ever of  7.7 million from last week. Among the rest of ABC’s night, the only show to stay total even with last week was 20/20 (1.8/6) Comedies Last Man Standing (1.3/5) and The Neighbors (0.9/3) were up 8% and down 10% respectively from their February 28 shows. Read More »

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Amazon’s Prime Instant Video Lands Streaming Deal For ‘Orphan Black’ Repeats

By | Friday March 7, 2014 @ 6:50am PST

orphanblackAmazon.com today announced a licensing deal with BBC Worldwide North America that will make Prime Instant Video the exclusive online-only subscription home for streaming Season One and future seasons of the dramatic thriller Orphan Black. The series returns to BBC America on Saturday, April 19, at 9 PM EST. Prime Instant Video is the exclusive online-only subscription home for PBS series Downton Abbey and Mr. Selfridge, FX drama The Americans, CBS summer series Under The Dome and later this summer, Extant, among other programs that include Veronica Mars, Justified, Falling Skies, Grimm, Workaholics, Suits, Covert Affairs, etc., as well as Amazon’s first original series Alpha House and Betas.
Read More »

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RATINGS RAT RACE: ‘Shark Tank’ & ‘20/20’ Rebound Post-Olympics; ‘Hannibal’ Soft In Return; CBS Lineup Down

By | Saturday March 1, 2014 @ 10:07am PST
Nellie Andreeva

hugh-dancy-hannibal-season-2-premiere-recap-nbcWith the Olympics over, ABC returned to its dominant self on Friday, paced by Shark Tank (2.1 in adults 18-49, up 24% from last week) and 20/20 (1.8, up 29%), which were back to finishing 1-2 for the night. Shark Tank drew its second largest audience ever (7.8 million). ABC’s comedies returned lower from their last originals, Last Man Standing (1.2, down 20%) and The Neighbors (1.0, down 9%). Still, ABC easily top the night, equaling its season high in the demo (1.7)

On NBC, Grimm returned from hiatus to a 1.4, down a tenth from its last original on Jan. 24. It led to the second season premiere of Hannibal, which posted a 1.1 demo rating. That was down from Hannibal‘s series premiere (1.6) in the Thursday 10 PM slot last season and the debut of Dracula (1.8) in the Friday 10 PM hour earlier this season. NBC points out that Hannibal’s Season 2 premiere topped the last five episode of Hannibal‘s first season. But those five episodes aired after the end of the season with very low HUT levels and in a vacuum, with no programming support. For instance, the Season 1 finale of the drama series posted a 0.8 in 18-49 behind an hourlong rerun of The Office, which manged a 0.5 in the demo. Last night, it followed … Read More »

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Fox Has Its ‘Fantastic Four’ For Superhero Reboot

By | Wednesday February 19, 2014 @ 9:49pm PST

fantastic-four_1791685bFox recently cleared some prime summer 2015 real estate for its reboot of Marvel’s Fantastic Four, now it appears to have its actors. After a long search — Chronicle‘s Josh Trank was announced as the director at the 2012 Comic-Con — Fruitvale Station breakout Michael B. Jordan, Miles Teller (Divergent), Kate Mara (Transcendence) and Jamie Bell (Nymphomaniac) are working on deals to star as the ’60s-spawned superhero quartet. The 20th_century_fox_logodeals aren’t in cement yet, but Jordan and Bell look pretty solid. The roles as they stand would be Jordan as Johnny Storm (aka the Human Torch), Teller as Reed Richards (Mr. Fantastic), Mara as Sue Storm (the Invisible Woman) and Bell as Ben Grimm (the Thing). The latest script is from X-Men: Days of Future Past scribe Simon Kinberg.

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NBC’s ‘Chicago Fire’, ‘Parks & Rec’, ‘Grimm’ And ‘Parenthood’ Go Digital To Keep Fans Engaged During Games

By | Monday February 10, 2014 @ 11:54am PST

NBC announced today it will offer digitalkey_art_parks_and_recreation-300x116 series for four of its primetime series; Chicago Fire, Parks And Recreation, Grimm, and Parenthood to keep fans focused in February while Olympics take over NBC’s primetime. All digital series will be streamed on NBC.com, Hulu and YouTube.

From today’s announcement: Read More »

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UPDATE: Congressman Apologizes For Threatening To Throw TV Reporter Off Balcony After State Of The Union (Video)

By | Wednesday January 29, 2014 @ 9:53am PST

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UPDATE, 9:40 AM: New York Rep. Michael Grimm told a gaggle of reporters outside his office this morning he expects his mother to remind him he was not raised to threaten to throw reporters off of balconies. and that he’s scheduled a lunch with the NY1 reporter to whom he made the offer, Meanwhile, NY1 reporter Michael Scotto tweeted he’s accepted Grimm’s apology.

PREVIOUS, 7:53 AM: Time Warner Cable landed one of the biggest scoops of the State of the Union address last night, when a congressman offered to throw one of its reporters off the balcony in the hall, and/or break him in two, during a post-address interview (see video below). It’s believed to be a State of the Union Address first and understandably is the subject of some talk on the morning news show circuit today. “He did seem angry, he seemed angrier than I have ever seen a politician talk to a reporter about a question that he or she didn’t like,” NY1 reporter Michael Scotto reminisced this morning on MSNBC’s Morning Joe.

“He” is New York Rep. Michael Grimm,Michael Grimm whose campaign finance issues have been of interest to some news outlets of late — the FBI arrested his fundraiser Diana Durand earlier this month, according to published reports. Scotto told various TV news outlets this morning that Grimm has been dodging the media but, after President Obama’s speech last night, he agreed to give Scotto an interview — at the end of which Scotto tried to ask him about allegations about his campaign finances. Grimm can be seen telling Scotto he won’t discuss anything but the POTUS speech and the stalking off. Scotto may have pitched it a little too strong to his viewers when he wrapped up with: “Congressman Michael Grimm does not want to talk about some of the allegations concerning his campaign finances, we wanted to get him on camera on that, but he, as you saw, refused to talk about that. Back to you.”
Read More »

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RATINGS RAT RACE: ‘Enlisted’ Surges In New Slot, ‘Shark Tank’ Hits Series High

By | Saturday January 25, 2014 @ 10:02am PST
Nellie Andreeva

Enlisted-Pilot_SC27_0157Very encouraging news for Fox’s new comedy Enlisted. After launching to a 0.7 rating in adults 18-49 and dropping to a 0.6 in Week 2, the comedy jumped 67% in its third outing last night to a 1.0. The radical improvement was the result of a scheduling move, with Fox swapping Enlisted and Raising Hope to give the newbie a better lead-in from Bones. Some of the ratings gains for Enlisted vs. Raising Hope in the 9 PM time period were organic and some were because Bones (1.8) itself was up this week, by 20%. Enlisted‘s lead-in retention was 56% vs. 46% for Raising Hope last week. As for Raising Hope, it logged a 0.8 in its new 9:30 PM slot, also an improvement over last week’s 0.7.

Related: Fox Moves ‘Enlisted’ To Friday 9 PM Slot

Viewers already are frustrated with the broadcast schedule that constantly switches between originals and reruns, making it hard to know when your show is on (unless your DVR does it for you.) So it is hard to explain CBS’ decision to bring Undercover Boss from a monthlong hiatus last Friday only to air a rerun again last night. The unscripted series showed resilience in its return last week, posting a 14% gain vs. its last original on Dec. 16 but who knows how long it can keep up with the scheduling shell game. Read More »

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TCA: NBC Brass On Thursday Woes & Plans (Football?) And Future Of Bubble Series

By | Sunday January 19, 2014 @ 3:43pm PST
Nellie Andreeva

tca1__130610173119The success on other nights this fall has made NBC‘s ratings struggles on Thursday even more glaring. “Thursday night is a real challenge for us, something that we’re well aware of as we head into pilot season and start to think about the fall schedule next year,” NBC Chairman Bob Greenblatt said at TCA today. “Comedy has proven to be very difficult for us.” No kidding. This past Thursday, The Michael J. Fox Show hit a series low of 0.6 rating in 18-49, a number a show rarely logs and lives to MichaelJFoxShowsee another airing. ”We’re, obviously, not happy about a .6 for any show and especially for Michael J. Fox,” Greenblatt said. “We like that show. We like Sean Hayes’ show a lot. Creatively, we think they’re good shows, and we’re really unhappy that we can’t find an audience for them in those time periods. So we’re going to still work hard to see what we can do on Thursday nights. It is a real, real uphill battle.”

Related: TCA: NBC’s ‘Believe’ Is No ‘Touch’ – Or ‘Touched By Angel’ – Says JJ Abrams

Greenblatt’s initial assessment of Michael J. Fox Show‘s renewal chances was pretty grim: “Obviously, we have to see how it plays out for the next few months and then get in the scheduling room and make some hard decisions. It’s not anywhere near where we’d like it to be.” He got more optimistic as the session went on. “I’d love to figure out a way to bring it back,” he said. “We may move it around the schedule a little bit.” Read More »

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