UPDATED, Monday 1:57 PM: Dawn of the Planet of the Apes, brought in, as we reported this AM a total take of $72.6M for the three-day weekend (which included $4.1M in Thursday late nights). This, after it took in $31.3M overseas so it has a worldwide total of $103M+ already and it has barely begun its international run.
The Matt Reeves-directed film had a wonderful Saturday and ended up with an A- CinemaScore so audiences loved it as much as the critics. Sunday moviegoing was off for all films, probably due to the World Cup Finals and the nice weather. Fox’s other film, How to Train Your Dragon 2 had a great hold from Saturday to Sunday but will be hit by Disney’s Planes: Fire and Rescue when it bows next weekend. Apes should have at least two solid weeks of play before audiences look to Disney/Marvel’s Guardians of the Galaxy to keep them entertained when it bows on August 1. Transformers: Age of Extinction — in its third weekend of release — crossed $200M on Saturday.
Sony opens Sex Tape next weekend in hopes of making it pop over its estimated $42M+ budget. I’ve seen it and yes, it starts out raunchy, but it is really funny and even, at times, hilarious. The guys will go to see a naked Cameron Diaz and the girls will go see tall drink of water Jason Segel, but it’s really for couples. Rob Lowe also co-stars in this film from the next generation Kasden — Jake — who directed the two in Bad Teacher.
The other movie opening next weekend is Universal’s horror film, The Purge: Anarchy. And, after seeing the one-sheet, I certainly hope they aren’t running those teaser one-sheets reminiscent of the Joker around the Cinemark Theater in Colorado where it will be in the marketplace during the two-year mark of the theater shooting. To me and others who suffered through that, it’s a hard image to look at … sort of like the geniuses who came up with The Strain one-sheets that people don’t want to see either. “Not for everyone.” Indeed. The Purge is bowing today and over the weekend in 14 overseas markets. The chart follows: