If you can’t beat ‘em, join ‘em, goes the old saying. While the studios continue trying to crack the nut of getting Hollywood films into China, many of the majors also have a wider global strategy that’s proving lucrative both there and elsewhere: Local-language production. Hollywood’s involvement in the area is not new. But, increasingly, movies that are co-produced or distributed by the majors in such places as China, India, Germany, Italy, Spain, Korea and Latin America are finding themselves reaping strong returns.
The markets “are huge,” especially where local box office rivals that of Hollywood pictures. Homegrown films in China, for example, generally snag about 50% of the annual market share and are currently widely outperforming Hollywood films – this week’s Iron Man 3 notwithstanding. In India, the indigenous share of a $2B market can be as much as 90%. There’s an argument to be made that Chinese or Indian films don’t cross cultural borders, but with those kinds of numbers, “Why would the film need to travel?” posits an exec.
Richard Fox, EVP International for Warner Bros., says the studio is looking to develop relationships to make Chinese-language films. “There are a lot of moving pieces in assessing which countries to focus on,” but, “if it doesn’t recoup in the country of origin, we don’t get involved,” he says. Warner recently bet well in Mexico where its comedy Nosotros Los Nobles smashed records with the second biggest opening ever for a non-animated local film.
Another studio exec says local language production “is all relatively opportunistic.” It can be a distraction to try and stay abreast of local material, but “paying attention to local markets, filmmakers and stories around the world gets you more educated in terms of worldwide taste and emerging filmmakers.” Plus, “the minute you have a hit, it’s ‘How much money are we making? Why don’t we up this business?’” Here’s a look at how the studios are speaking in various tongues: Read More »




Actor Gérard Depardieu has
Greg Coote’s LA-based Larrikin Entertainment has boarded its first Australian film, The Reckoning. Callan McAuliffe, who plays the young Jay Gatsby in Baz Luhrmann’s The Great Gatsby, is set to star. Writer-director John V. Soto’s thriller focuses on a detective racing to find two teenage runaways who have video of a murderer. Filmscope Entertainment’s Deidre Kitcher tells Deadline pre-production will start in Perth in February, and with the rest of the cast to be announced later this month. Lightning Entertainment has worldwide sales rights excluding Australia. Coote and Larrikin partner David Calvert-Jones and exec Robert Lundberg will serve as exec producers. Kitcher raised funds from Screen West, private investors, the 40% producer offset and Lightning. Soto’s most recent pic Needle was released in the U.S. by Lionsgate. – Don Groves
An editorial 
CBS’ The Amazing Race host Phil Keoghan announced tonight that viewers north of the border can look forward to their own The Amazing Race Canada that will air on Canada’s CTV, which has licensed format rights from Disney-ABC Domestic Television. The Amazing Race Canada will launch in Summer 2013. Competition will take place within Canada, which features a variety of rugged, challenging terrain. Insight Productions will produce with the support of Bertram van Munster and Elise Doganieri’s Profiles Television. Casting, host, and other information about the show will be announced during the coming months.
Australia’s struggling online DVD rental and subscription streaming service Quickflix revealed today it has slashed staff by one-third in a restructuring aimed at stemming the outflow of company cash which averaged $A1M ($1.04M) per month in fiscal 2012. Its shares, which last traded at 5.6¢, have been suspended since November 13 while it seeks a new strategic investor or capital infusion. Quickflix, in which HBO bought a 15.7% stake for $10M in February, is burning through cash and had $2.2M in the bank at the end of September, when it had just 115,592 paying customers. HBO’s rep Henry McGee quit the board along with two other directors and chief executive Chris Taylor is leaving in March as executive chairman Stephen Langsford takes over that role. Among other cost-saving measures, the company is ceasing advertising, streamlining the organization into DVD and digital operating divisions, and lowering the cost of acquiring customers which had ballooned from $31 to $60 per customer. The company said talks are continuing with Australian and international investors, it has retained investment advisers in the U.S., and it expects to provide an update on funding arrangements next week.
Australia’s Essential Media and Entertainment, producers of TV legal drama 











