After 14 years as Turner Broadcasting, Tuner Entertainment Networks president Steve Koonin is leaving for what he describes as a dream job, to become CEO of NBA team Atlanta Hawks. A native Atlantan, Koonin has spent his career so far holding top positions at two blue-chip Atlanta-based companies, Coca-Cola and Turner, spending 14 years at each. He now plans to finish his career in his hometown with the post at Atlanta Hawks. The gig stemmed from conversations he recently had with the sports organization about coming in as an investor which grew into Koonin joining as CEO and Part-Owner. Koonin has had a 28-year association with the NBA, including his stint at TEN, whose network TNT carries the league’s games.
Koonin’s departure comes a month before TEN’s upfront presentation where he has been a staple. (Who can forget his memorable improv when the network’s video system temporarily shut down three years ago). In a memo, Turner Broadcasting Systems president David Levy said a search for Koonin’s replacement will start right away with both internal and external candidates expected to be considered. He indicated that the company would use the changeover at the top to bring in “fresh eyes” for evaluating TEN’s positioning in a rapidly changing media landscape. The process needs to be relatively quick so the networks have a leadership in place for the important upfront buying process when advertisers make the bulk of their commitments for the next year.
Koonin joined Turner in February 2000 as a head of TNT, eventually taking over the entire entertainment division, which also includes TBS, TruTV and TCM. He led both TNT and TBS into original scripted programming and spearheaded their rebrands with slogans “We Know Drama” (TNT) and “Very Funny” (TBS). He leaves the division in good shape. TNT traditionally has commanded the highest ad prices in basic cable and has produced a string of major hits in the past decade with The Closer, spinoff Major Crimes and Rizzoli & Isles, while TBS has been running high with off-network Big Bang Theory. TruTV is going through some rough times, with Koonin last year tapping MTV’s Chris Linn to lead a turnaround. Here is Koonin’s internal memo announcing the departure, in which he quotes Green Day’s Time Of Your Life, as well as the memo by Levy:
I set my guiding principle as a very young man that living in Atlanta, the home of my family and friends for multiple generations, was the key for lifetime happiness. For the past 28 years, I have been able to live and work in a senior leadership role in my hometown for two fantastic companies. I was very lucky to be a part of Coca-Cola’s incredible global growth in the 80′s and 90′s.
In February 2000, I walked into Turner Broadcasting after being invited to run TNT. I was 42 years old, had a full head of brown hair and dreams of taking the consumer lessons I learned from Coca-Cola and apply them to TV. I am truly gratified in saying that TNT, TBS, TCM and truTV have become familiar and beloved brands to TV viewers all over the USA.
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